Diversity at PUMA



Tokyo, Japan

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

Your Mission

This role will act as both a business and a product owner for the PUMA Shopping App in Japan, maintaining 360-degree oversight on technology, business and content.

This role will be responsible for establishing and championing a new commercial channel for PUMA Japan eCommerce to drive exceptional consumer experience and engagement, ultimately to achieve budget. The candidate will work cross-functionally with regional and global teams to define the app roadmap with the goal of improving all parts of the customer journey from discovery to first transaction to repeat purchase.


-Collaborate with cross-functional project teams to deliver on the Mobile App roadmap to meet business objectives.

-Keep a close eye on market trends and constantly evaluate competition to inform the long-term evolution of the product roadmap

-Partner with eCommerce, demand planning, and merchandising teams to forecast, execute and track commercial, user and conversion goals

2.Execution, Retention & Growth

-Ensure execution of planned product launches, content updates, and promotions on the App together with eCommerce, merchandising and marketing teams

-Develop, manage, and constantly drive app store optimization (ASO)

-Collaborate with Performance Marketing & CRM to manage SMS/Email/Push communications to users to drive more engagement and revenues from app, execution of omnichannel campaigns, as well as other campaigns to increase app acquisition and retention

-Manage and execute regionally based exclusive app experiences and content programming that features athletes, ambassadors, collaborations, and products

-Work with Content team on optimization strategy optimizing website and other online channels to drive more organic traffic and increase app downloads

-Collaborate with the UI/UX teams to ensure that Mobile App experience remains relevant and intuitive

-Partner with global and local analytics teams to establish, track and report on KPIs, to unlock data-driven insights and to identify new opportunities.

Your Talent

Must qualifications:

  • Bachelor’s Degree and 5+ years of relevant work experience with eCommerce or Mobile apps.
  • Native level Japanese and business level English communication skills (verbal and written)
  • In-depth knowledge of current & upcoming digital trends and technology.
  • A passion for Digital, eCommerce, Sports, Fashion, Gamification and merging these areas!
  • Leverage data driven analysis to drive roadmap development and prioritization
  • Self-directed, Comfortable working in an ambiguous environment

Preferable qualifications:

  • Proven knowledge and experience launching and growing mobile apps.
  • An interest in a broad range of functions from marketing to operations to technology, and an ability to communicate effectively with stakeholders from each of these
  • Technical understanding of mobile operating system (iOS, Android)

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

PUMA supports over 16,100 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA Wellbeing at Japan


  • Company sports
  • Free gym
  • Sports club contribution


  • Buddy program
  • Company events
  • Community engagement
  • Free soccer tickets
  • PUMA School Bag Program


  • Flextime
  • Mobile working
  • Parental leave policy
  • Special occasion leave policy


  • Employee discount
  • Medical travel insurance
  • Private Pension Contribution
  • Special sales 


Take fashion to a new level at PUMA Japan, including exclusive products that can only be found here.

Play hard in Japan
PUMA Japan


Get together with expert content managers, platform developers, project managers, marketing and operations professionals to achieve one goal: keep PUMA charged with the same energy online as it is offline.

Meet the Team