- Develop and optimize a comprehensive marketing strategy through channels such as Search Engine Marketing (SEM), Email marketing, Affiliate marketing, Social media, etc.
- Drive expansion of the customer database and leverage it to drive rapid, profitable revenue growth.
- Analyze and report profit contribution across all marketing channels and perform an ongoing assessment of traffic, conversion, sales and profitability from marketing campaigns to increase ROI
- Build and execute a coordinated calendar of campaigns, events, offers and messages, collaborating closely with PUMA ZA Marketing and PUMA International Marketing teams
- Ensure efficient and effective delivery of services by external marketing agencies, consultants and partners.