PUMA Careers and jobs – Be you. Apply for a position at our E-Commerce or Communications teams.



Tokyo, Japan

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

Your Mission

As a member of eCommerce team, the role will lead contents management of Puma eCommerce under the fast-growing division. Accountable for all content management initiatives for JP.PUMA.COM to drive traffic, engage with customers and drive sales, ultimately to achieve eComm budget. Partner with other members such as content management team, Performance Marketing & CRM, Retail MD, Retail Marketing and DTC marketing to plan and execute eCommerce contents that support the priorities set by merchandising and marketing. Work closely with both local and global teams while achieving excellence in customer experience at JP.PUMA.COM.Manage and support all Commercial Marketing team members.

Site content management & product management

  • Ensure accurate, high quality content and merchandising in timely manner
  • Plan and manage content plans in aligning with eComm strategy and marketing calendar, promotional plan, and marketing initiatives
  • Homepage updates
  • Content localization
  • eCommerce landing page plan and execution
  • Work closely with Retail MD team to understand product flow and adapt website content
  • Manage and define category structures and ensure all products are categorized properly
  • Responsible for validating all contents prior to launch, assuring PUMA provides a superior customer experience
  • Manage third party tools to publish social contents onto eComm site
  • Utilize SEO methods to increase site traffic

Site performance & improvement

  • Be responsible for the overall performance of the site including sales, usability, setting KPI by cooperating with Head of eCommerce.
  • Constantly monitor web analytics and other factors to find out what worked and what did not for driving sales
  • Conduct A/B testing
  • Maintain in-site search and recommendation to assist conversions
  • Work closely with both local and global SIs to proceed content related UAT while ensuring better UI/UX
  • Site error handling

Learning new technologies and methods

  • Find opportunities by implementing cutting edge creatives and monitoring competitors
  • Maintain advanced knowledge of CMS, SEO, Personalization functionalities and development experiences to ensure best-in-class usability

Your Talent

  • Experience in eCommerce of brand site (3+ years)
  • Experience of content management (3+ years)
  • Basic HTML knowledge
  • Advanced knowledge of Web Analytics
  • Native Japanese
  • Business level English communication skill (verbal and written)
  • Bachelor’s Degree
  • (Preferable) Salesforce Commerce Cloud
  • (Preferable)Experience of agile web site development
  • (Preferable)Experience of sports / footwear / fashion industries

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA Wellbeing at Japan


  • Company sports
  • Free gym
  • Sports club contribution


  • Buddy program
  • Company events
  • Community engagement
  • Free soccer tickets
  • PUMA School Bag Program


  • Flextime
  • Mobile working
  • Parental leave policy
  • Special occasion leave policy


  • Employee discount
  • Medical travel insurance
  • Private Pension Contribution
  • Special sales 


Take fashion to a new level at PUMA Japan, including exclusive products that can only be found here.

Play hard in Japan
PUMA Japan


Get together with expert content managers, platform developers, project managers, marketing and operations professionals to achieve one goal: keep PUMA charged with the same energy online as it is offline.

Meet the Team