Travel extensively to key retail partners to monitor and manage PUMA distribution and execution of PUMA Brand Strategy in footwear & apparel products for Athletic Specialty Channel
Create & Develop Brand Strategies
Advanced understanding and interpretation of account/business insights and opportunities to create a competitive advantage for a company. Is able to translate customers and key stakeholder feedback into strategic actions.
Advanced knowledge and discipline of distribution & segmentation guidelines. Drives & establish standards for In-Store excellence through assortment, visuals and marketing collateral
Has an excellent understanding of internal financial processes and procedures, including planning and forecasting, margins, P&L plans for Sales for the business unit
Understands budget practices and concepts, and their applications in various settings.
Has an advanced understanding of financial risks and potential their impacts. Advanced working knowledge of all Retail Math concepts
Partner with dedicated Business Planner to proactively manage the Channels’ businesses from an internal and external perspective.
Accountable for Business Unit Revenue
Expert working knowledge of all Retail Math & Order Book Management
Identifies opportunities to improve existing business and create new business. Proactively servicing account needs driven by PUMA strategic goals, by providing the highest level of service and product expertise each season from sell-in to sell-thru.
Manage external relationships with key retail partners at a senior level (General Manager level and above)
Generates and promotes new ideas and uses them to develop new or improved processes, methods, systems, solutions, products or services within the Athletic Specialty Channel
Lead Field & Select team in presentations of new product lines at National account meetings, as well as US Sales Meetings, presenting to senior management internally and externally
Communicates effectively across all functions and levels of the organization. Work as Channel expert to keep up cross departments to date with business trends and developments; work to provide direction to create new products for customers and competitive advantage for PUMA
Assist and contribute ideas for product design, construction, materials and components.
Developing & manage channel marketing direction with cross functional partner
Demonstrates strong Team building skills: Creates clear expectations and delivers necessary tools to execute in a timely manner.