- Responsible for the end-to-end process of all customers facing Retention activity both offline & online stores.
- Create, develop and execute CRM marketing strategy, calendar and process.
- Identify opportunities to drive incremental revenue from existing customers at key stages of their relationship with PUMA
- Increase emotional engagement with existing customers to increase repeat purchase rates and Lifetime Value
- Identify opportunities to grow the database, in valuable customer segments
- Responsible for any loyalty driving initiatives including customer competitions, partnerships and giveaways
- Report on activities against core KPI’s and feeding back recommendations to key stakeholders for optimal performance.
- Create monthly and seasonal decks to present back to key stakeholders, making recommendations on future strategy