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Herzogenaurach, Germany

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

Your Mission

SPEED, SPIRIT, and…clean copy – that’s what we’re looking for out of our French Copywriter on the Global E-Commerce team.

Your job will be to set the tone for our product descriptions, advise on content that will powerfully connect with consumers, and write, write, write in the PUMA tone of voice for an array of E-Commerce projects that range from SEO texts to UX copy that enhance the PUMA.com shopping experience.

  • Ensure on-time and on-point availability of all required product copy in native French

  • Write, research, and conceptualize the creative direction for copy that will appeal to consumers’ interests

  • Set the tone for French-language copy that’s aligned with copy strategies across all PUMA.com languages and regions

  • Work closely with Product Managers and Data Analysts to ensure copy is not only accurate but also receptive

  • Maintain a high awareness of relevant trending topics and news to identify content opportunities

  • Work closely and collaborate with internal teams across PUMA to gather input and validate content.

Your Talent

  • Strong experience writing for e-commerce. Must be comfortable creating content with SEO in mind
  • Experience writing for fashion or athletics and a thorough understanding of the corresponding language
  • Ability to analyze data to inform creative direction
  • Native in FRENCH (English fluency, 3rd language is a plus)
  • Experience using excel and product information management systems
  • Understanding of UX design and awareness of the customer journey
  • Writing and editing content for usability
  • Ability to work on multiple projects simultaneously
  • Flexible and comfortable working in fast-paced environment.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

PUMA supports over 16,100 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA Wellbeing at Herzo


  • Company sports
  • Free gym
  • Health weeks
  • Massage/Physiotherapy
  • Soccer Field & Basketball Court


  • Buddy Program
  • Coffee bar
  • Community engagement
  • Company parties
  • Canteen


  • Family Services
  • Flextime
  • Kids camp
  • Mobile working
  • Parent child office


  • Bike leasing
  • Employee discount
  • Private pension planning
  • Public transportation
  • Simple saving plans


The PUMA corporate Headquarters are located in Herzogenaurach or Herzo, as we like to call our hometown, located in southern Germany close to Nuremberg.  Every day, more than 1000 colleagues walk through our doors, ready to push sport and fashion forward.  And if you’re lucky, you just might run into Usain Bolt or Antoine Griezmann walking down the hall.

Go big, go Herzo
Basketball court at the PUMA headquarters


Get together with expert content managers, platform developers, project managers, marketing and operations professionals to achieve one goal: keep PUMA charged with the same energy online as it is offline.

Meet the Team