- This role is to plan, execute and monitor performance marketing activities within SEA to steadily increase online sales with maximum return on investments.
- Develop existing and creating new online marketing and multi-channel plans across appropriate channels and mediums, including email, display, paid search, SEO, remarketing, affiliate, on-site, social and others.
- Finding new ways and channels to boost online sales for both puma.com and marketplaces
- Manage the annual performance marketing budget including creation and analysis of performance metrics and keeping high rate of returns on marketing investments.
- Manage 3rd party agencies to deliver on KPIs.
- Develop and execute creative ways to attract new customers and engage existing customers to achieve excellent customer experience.