The Assistant Manager – Digital Marketing will be responsible for execution of performance campaigns across:
Online marketplaces - Flipkart, Myntra, Ajio, Amazon, Paytm, Tata Cliq etc Google platforms – SEO and SEM, Youtube, Google Display Network Digital publications such as Inshorts, Times of India, etc Affiliate Channels
Work with the ECOM platform partners to understand their consumers and drive visibility amongst their loyal database
Work with internal business stakeholders to understand priorities and drive digital campaigns in alignment.
Driving integrated marketing campaigns with an aim of acquiring and retaining customers.
Campaign Management – Execution, Analysis & Reporting.
Delivering regular reports of campaign results, including data analysis and evaluation of KPIs.
Identifying patterns and trends in campaign data sets.
Stay abreast of digital marketing trends and technologies and experiment with new channels to drive efficient acquisition.
Return on Ad spends
Share of business from current season products
Growth of share of business from platform loyalty database