Fit Intelligence

computer meetS foot

fit intelligence

beta testers wanted! 

To help us make Fi even smarter and more powerful, we want you to be our beta testers! Sign up online or via our PUMATRAC app and fill in the required information to complete the registration. 

From all applicants, PUMA selects semi-finalists and invites them to a Skype interview. After that, we will notify those who have been accepted into the program. From then on, they will be Beta Testers, get a pair of Fi training shoes and will have three weeks to test them.

Our Beta Testers will be asked to give feedback on the usability, design, engineering and wearability of the shoes via an online survey during and after the testing period.  After that, testers can keep the shoes! 

Find out more in the video on the right and download PUMATRAC in the App Store or Google Play Store 

Fit Intelligence
Charles Johnson, Global Director Innovation at PUMA on the Beta Testing Program
Fit Intelligence

Smart, light, self-lacing 

PUMA was the first to craft a laceless sports shoe with Velcro™ straps in 1968, the first to put a computer inside a shoe in 1986 and the first to introduce a wirelessly connected adaptive fit shoe called AutoDisc in 2016. 

Ever since, we've worked tirelessly on improving the functionality, the user interface and the durability of the shoe. The result: a technology that is smarter, lighter and more commercial. We call it Fit Intelligence.


Charles Johnson

We have created a product that speaks to the future of sport which is life in motion. It’s fast and changing all the time.

Charles Johnson, PUMA’s Global Director of Innovation

The technology platform Fit Intelligence (Fi) is designed to automate and finetune performance for our footwear. The very first Fi footwear style is a self-lacing training shoe made for workouts and light running.

Tiny zeros and ones tell a micromotor to power a uniquely configured cable system that laces the shoe. All you have to do is swipe up or down on the Fi module. You can also control the lacing using a smartphone app. 

Does that work? Oh yes, it does! None other than global technology investment icon By McLaughlin put Fi to test. 

Watch Bay's review on the right -->

Bay MacLaughlin
Fi Reveal Event

Built to train smart, designed for mobility

It does not matter whether you are an urban runner or gym enthusiast, Fit Intelligence has got you covered: Through the shoe’s breathable upper you can enjoy more comfortable training sessions. The industrial grade fiber support system and a forefoot lockdown band provides you with an optimal hold.

And where better to reveal Fit Intelligence than in Hong Kong, the hyper connected, diverse global hub?

On the left, you can watch the video from the Reveal Event!