Fit Intelligence

computer meetS foot

fit intelligence

Fit Intelligence

Smart, light, self-lacing 

PUMA was the first to craft a laceless sports shoe with Velcro™ straps in 1968, the first to put a computer inside a shoe in 1986 and the first to introduce a wirelessly connected adaptive fit shoe called AutoDisc in 2016. 

Ever since, we've worked tirelessly on improving the functionality, the user interface and the durability of the shoe. The result: a technology that is smarter, lighter and more commercial. We call it Fit Intelligence.


Charles Johnson

We have created a product that speaks to the future of sport which is life in motion. It’s fast and changing all the time.

Charles Johnson, PUMA’s Global Director of Innovation

The technology platform Fit Intelligence (Fi) is designed to automate and finetune performance for our footwear. The very first Fi footwear style is a self-lacing training shoe made for workouts and light running.

Tiny zeros and ones tell a micromotor to power a uniquely configured cable system that laces the shoe. All you have to do is swipe up or down on the Fi module. You can also control the lacing using a smartphone app. 

Does that work? Oh yes, it does! None other than global technology investment icon By McLaughlin put Fi to test. 

Watch Bay's review on the right -->

Bay MacLaughlin
Fi Reveal Event

Built to train smart, designed for mobility

It does not matter whether you are an urban runner or gym enthusiast, Fit Intelligence has got you covered: Through the shoe’s breathable upper you can enjoy more comfortable training sessions. The industrial grade fiber support system and a forefoot lockdown band provides you with an optimal hold.

And where better to reveal Fit Intelligence than in Hong Kong, the hyper connected, diverse global hub?

On the left, you can watch the video from the Reveal Event!

We want your Feedback!

All the tech-savvy people out there, heads up: For the first time ever, we will allow you to participate in a beta test of Fi, so that you can help us making it even smarter and more powerful. Sign up for the Fi Beta Test program through PUMATRAC, our training App which is available on the App Store and on Google Play, get your pair of shoes and give us feedback on the usability, design, engineering and wearability of the shoe. We want to work hand in hand with you to give you the best smart fitting product ever! Download PUMATRAC to learn more about the Fi Beta Test. 

The Fi training shoe will be available for consumers in 2020.

Fit Intelligence