Smart, light, self-lacing
PUMA was the first to craft a laceless sports shoe with Velcro™ straps in 1968, the first to put a computer inside a shoe in 1986 and the first to introduce a wirelessly connected adaptive fit shoe called AutoDisc in 2016.
Ever since, we've worked tirelessly on improving the functionality, the user interface and the durability of the shoe. The result: a technology that is smarter, lighter and more commercial. We call it Fit Intelligence.