PUMA has always been INNOVATING FOR PERFORMANCE.
Since our beginnings, we've delivered performance innovations to make athletes elite by thinking outside of the box. The Brush Spike, designed in 1968, featured Velcro™ for the first time on performance footwear. But it was the brush spikes themselves that really pushed the limits. The tiny rows of spikes maximized traction and minimized resistance. The innovation worked so well that world records were broken at the 1968 Olympic Trials. The competition fought and succeeded in banning the shoes and thus the records.