OUR INSIDE TRACK ON A MORE SUSTAINABLE FASHION FUTURE

Want to know about what PUMA is doing to make fashion more sustainable, and how we can all play a part in challenging businesses to do better?

Subscribe to our 10-part podcast series RE:GEN REPORTS: 10 independent hosts. 10 PUMA insiders and industry experts. Each episode explores a different sustainability theme.

No corporate jargon. No excuses.

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EP01 / HUMAN RIGHTS

PENALISED FOR PEEING: THE FIGHT FOR WOMEN WORKERS’ RIGHTS

US-based community organiser Anya Dillard meets PUMA’s Teamhead Social Sustainability, Viola Wan to learn more about the challenges garment factory workers face. They also discuss the responsibilities of brands towards women working in their partner factories and what they’re doing to ensure greater gender equity.

“AS A CONSUMER, I THINK IT'S EXTREMELY IMPORTANT THAT WE RECOGNISE THERE ARE HUMAN BEINGS BEHIND THE CLOTHES THAT WE WEAR.”

ANYA DILLARD, AWARD-WINNING ACTIVIST, MODEL, & SOCIAL ENTREPRENEUR

“THIS ISN'T JUST ABOUT TRAINING WOMEN FACTORY WORKERS. IT'S ABOUT TRAINING MEN AS WELL.”

VIOLA WAN, TEAMHEAD SOCIAL SUSTAINABILITY, PUMA

EP02 / CHEMICALS

CHEMICAL DETOX: THE PROTEST THAT CLEANED UP CHINA’S RIVERS

Germany based content creator Luke Jaque-Rodney interviews Klaas Nuttbohm, Implementation Director at ZDHC, an organisation that aims to reduce the fashion industry’s chemical footprint. They discuss how and why making fashion makes chemicals, and what they're doing to lead garment manufacturers towards better alternatives.

“HOW OFTEN DO WE ACTUALLY TALK ABOUT CHEMICALS IN OUR CLOTHES?”

LUKE JAQUE-RODNEY, SUSTAINABLE AND HEALTHY LIVING VLOGGER

“WE CAN'T GO FREE OF CHEMICALS. WE NEED TO BE SMARTER IN THE SELECTION OF CHEMICALS”

KLAAS NUTTBOHM, IMPLEMENTATION DIRECTOR, ZDHC

EP03 / CIRCULARITY

CAN WE REALLY MAKE FASHION CIRCULAR AT SCALE?

US-based fashion designer and upcycler Andrew Burgess chats with PUMA’s Senior Manager, Corporate Strategy, Simon Hessel, about upcycling materials and defining 'circularity', the role of brands vs shoppers in ensuring more sustainable fashion and how PUMA’s RE:FIBRE project is a step towards a better future.

“WE WANNA CREATE A LOOP SO WE CAN TURN OLD CLOTHES INTO NEW CLOTHES AND THERE'S NO WASTE AT ALL.”

ANDREW BURGESS, SUSTAINABLE UPCYCLER

“THE TRUTH IS THAT 1% OR LESS OF ALL CLOTHING WORLDWIDE TODAY IS ACTUALLY RECYCLED”

SIMON HESSEL, SENIOR MANAGER CORPORATE STRATEGY, PUMA

EP04 / FAIR WAGES

WOULD YOU PAY A PREMIUM FOR A BETTER WAGE?

US based Human Rights and Sociology Student Amina Shakeel talks with Chief of Staff and Director of Engagement Shelly Han from the Fair Labour Association (FLA). Join them both in conversations touching on the challenges faced by migrant workers in the textiles industry and hear what’s being done by the FLA, as well as brands, to create a fairer labour market in the global south.

"OFTEN THE ROAD TO BETTER PAYING WORK IS RIFE WITH OBSTACLES AND MIDDLEMEN, BUT IT SHOULDN'T BE THAT WAY."

AMINA SHAKEEL, HUMAN RIGHTS AND SOCIOLOGY STUDENT

"WE FIGURE OUT WHAT KIND OF STANDARDS NEED TO BE PUT IN PLACE, AND WHAT TYPES OF ACTIONS WE CAN TAKE TO AFFECT CHANGE."

SHELLY HAN, CHIEF OF STAFF AND DIRECTOR OF ENGAGEMENT, FAIR LABOUR ASSOCIATION

EP05 / CLIMATE ACTION

CAN RADICAL COLLABORATION SOLVE FASHION’S RENEWABLE ENERGY PROBLEM?

Hong-Kong based Fashion Designer Bertha Shum is joined by Sectors Engagement Decarbonation Lead, Lindita Xhaferi-Salihu from the United Nations Framework Convention on Climate Change. Expect to hear discussions on whether radical collaboration is the answer to tackling climate change and how brands can be doing more to address the issue.

“IF CONSUMERS DEMAND TO KNOW MORE INFORMATION, INCREASE TRANSPARENCY, THAT ACTUALLY WILL SHIFT THE MARKET.”

BERTHA SHUM, FASHION DESIGNER AND CO-FOUNDER OF EARTHERO PROJECT

“IF CONSUMERS DEMAND TO KNOW MORE INFORMATION, INCREASE TRANSPARENCY, THAT ACTUALLY WILL SHIFT THE MARKET.”

BERTHA SHUM, FASHION DESIGNER AND CO-FOUNDER OF EARTHERO PROJECT

EPISODE 6 / BIODIVERSITY

IF A TREE FALLS IN AN ANCIENT FOREST, DOES IT END UP IN YOUR CLOSET?

India based Environmental Activist Ripu Daman Bevli is joined by Nicole Rycroft, Founder and Executive Director at Canopy Planet. An organisation working with companies like PUMA and their supply chains to protect our ancient forests and ecosystems from the impacts of industries such as fashion.

“PACKAGING IS THE BIGGEST ISSUE TODAY, ESPECIALLY WITH THE FACT THAT SINCE THE PANDEMIC, ONLINE SALES HAVE GONE UP SO MUCH”

RIPUDAMAN BEVLI, ENVIRONMENTALIST AND SOCIAL ACTIVIST

“I THINK WE'RE SMARTER THAN USING 400-YEAR-OLD TREES AND VIBRANT ANCIENT FOREST ECOSYSTEMS TO MAKE SHIPPING BOXES AND T-SHIRTS.”

NICOLE RYCROFT , CANOPY

EPISODE 07 / PLASTICS & OCEANS

ELIMINATING PLASTIC BAGS: IT’S EASY, RIGHT?

Singapore based founder of sustainable bag company (Peco) Yumika Hoskin is joined by PUMA’s Head of Labelling and Packaging, Jordan Eichenberger to discuss the use of plastic in the fashion industry. Discover the answers to why brands are still using plastic packaging, whether or not it’s ever ok to use it and if there are alternatives that work.

“THESE BAGS ARE DOING A JOB PROTECTING THESE GARMENTS. BUT AT THE END OF THE DAY IT’S STILL PLASTIC. WHAT HAVE YOU DONE TO MAKE THEM MORE SUSTAINABLE?.”

YUMIKA HOSKIN, FOUNDER OF PECO BAG

“OUR PLASTIC BAGS ARE NOW MADE FROM 100% RECYCLED PLASTIC, AND WE’VE REDUCED THE MICRON THICKNESS OF THE BAGS DOWN WHICH HAS SAVED ABOUT 440 TONS OF PLASTIC.”

JORDAN EICHENBERG, HEAD OF LABELING & PACKAGING, PUMA

EP08 / PRODUCT

CAN SUSTAINABLY SOURCED LEATHER HELP SAVE THE RAINFOREST?

US based environmental justice advocate, Diandra Marizet interviews Senior Traceability Manager, Vanessa Brain from the Leather Working Group on the concept of ‘traceability’. Discover how visibility over the supply process can develop a better relationship between our ancient forests and the leather industry.

“WE KNOW THAT LEATHER IS AN ANIMAL BY-PRODUCT OF THE BEEF INDUSTRY. CAN YOU EXPLAIN WHAT IMPLICATIONS THAT HAS FOR ITS ENVIRONMENTAL IMPACT?”

DIANDRA MARIZET, EXECUTIVE DIRECTOR OF INTERSECTIONAL ENVIRONMENTALIST

“ROUGHLY ABOUT 40% OF HIDES ARE GOING TO LANDFILL, WHICH IS AN INCREDIBLE AMOUNT OF WASTE. UNLESS THE WORLD STOPS EATING MEAT WE REALLY NEED TO MAKE SURE THAT WE ARE USING A VERY PRECIOUS NATURAL RESOURCE.”

VANESSA BRAIN, SENIOR TRACEABILITY MANAGER, LEATHER WORKING GROUP

EP09 / WATER & AIR

HOW MUCH WATER IS IN YOUR WARDROBE?

Malaysian based eco-conscious Earth Day Ambassador Melissa Tan discusses how fashion’s thirst for water is impacting our changing climate with Kurt Kipka from the Apparel Impact Institute. Learn about the ins and outs of how much water goes into making our clothes and shoes and how the industry is taking steps to ensure less draughts and water scarcity.

“SUSTIANABILITY MIGHT SEEM COMPLICATED BUT IT’S JUST ABOUT INDENTIFYING PROBLMES AND FINDING SOLUTIONS.”

KURT KIPKA, CHIEF IMPACT OFFICER, APPAREL IMPACT INSTITUTE

“RAW MATERIALS ARE JUST ONE PART OF THE STORY WHEN IT COMES TO AMOUNT OF WATER USED TO PRODUCE THE CLOTHES AND SHOES WE WEAR EVERYDAY.”

MELISSA TAN, CLIMATE ACTION & SUSTAINABILITY ADVOCATE

EPISODE 10 / HEALTH & SAFETY

WHEN IT COMES TO HEALTH AND SAFETY, DOES THE WEST KNOW BEST?

In this episode, Acting Head of Knowledge Exchange at the Centre for Sustainable Fashion Monica Buchan-Ng speaks with PUMA’s Chief Sourcing Officer, Anne-Laure Descours about the working conditions of factory workers in the textile industry. They also discuss what progress has been made since the tragic incident at Rana Plaza ten years ago.

"I ALWAYS SAY THAT MAKING THINGS RIGHT IS NOT A COMPETITIVE ADVANTAGE FOR PUMA.IT'S GOOD FOR THE INDUSTRY, IT'S FOR THE GREATER GOOD."

ANNE-LAURE DESCOURS, CHIEF SOURCING OFFICER, PUMA

“PEOPLE ARE STRIVING FOR IMPROVEMENT AND THE KINDS OF LIVES THAT THEY WANT TO LEAD. CAN YOU TELL ME MORE ABOUT THE ROLE THAT BRANDS LIKE PUMA PLAYS?"

MONICA BUCHAN-NG, HEAD OF KNOWLEDGE EXCHANGE, CENTRE OF SUSTAINABLE FASHION

OUR 10FOR25 GOALS

The direct outcome of PUMA’s Conference of the People, held in London in September 2022, RE:GEN REPORTS brings to life the progress, challenges and setbacks of working towards our 10for25 sustainability goals, and how we’re collaborating with the wider fashion industry to build a better and more sustainable future.

Read the full PUMA Sustainability 2022 report online.

Find out more

VOICES OF A RE:GENERATION

We’re working with four next-generation thinkers and giving them a seat at the table. We’re giving the next generation a voice.

Empowering them to make an impact. Three times this year, they will meet with PUMA Board Members and Senior Management, along with our leaders in sustainability to have their opinions, suggestions and criticisms heard.

Find out more