agile at puma
Developing our working culture through agile
We believe that both, an agile mindset as well as a combination of agile methodologies help us to become an even better version of ourselves and pursue our mission to become Forever Faster. After embedding different agile tools like Design Thinking and Scrum into our general training landscape, it was clear that we already operate in an agile way, but we simply didn't call it agile. As it´s part of our nature, we have created our own way of being agile at PUMA by adapting different agile frameworks based on our needs and structure.
By educating our employees with agile tools and applying agile methodologies in our daily doing, we changed the way how we as a company work together: In any project, we put our customer, their needs and wishes at the heart of everything. We build projects around motivated and skilled people in a cross-functional manner. We place competence over status and worship simplicity. We provide full transparency about projects and its statuses to every team member.
And most important, we deliver results frequently, gather feedback and iterate in order to follow our mission of being the fastest sports brand in the world. Tune in to find out more about agile at PUMA.
GET TO KNOW OUR AGILE COACHES
A STREAMLINED DESIGN PROCESS FOR the business unit MOTORSPORT
Design Thinking helped us to switch perspectives, to step into the shoes of our customers and to grasp the bigger picture of our business collectively as a team. Starting from there, we thought, ”how might we improve the way we are working with our external licensed partners to make our design process smoother, our designs more relevant and better aligned with our partner’s expectations?”
With the help of Scrum and Kanban, we have initiated a new external design approval process as part of our overall go-to-market calendar. This calendar is now segmented in several sprints, which allows more regular touch points with our external partners throughout the overall process. After each sprint, we present first prototypes of the collection designs or concepts to our partners, gather feedback and align together on updates so that we can kick off the next sprint in a most customer centric way. We would repeat this process bits by bits, until 100% of designs are finalized. This way, we ensure the end-result is more relevant as well as 100% matching our customer´s expectations - and we are actually more productive, save time and reduce risks.
SCrUM Applied by the Business Unit Sportstyle
PUMA’s Sportstyle Business Unit has also adopted agile working methods by adapting the Scrum framework for our needs and requirements. Self-organized project teams use Scrum in different ways to deliver results. For instance, Sprint Planning- and Retrospective Meetings boost the connection between Product Line Managers and Designers through the Product Creation Process. Daily meetings foster a better overview of ongoing projects by tracking the progress and the current status. In these meetings, designers provide transparency about their projects and workload. By doing so, missed tasks can be spotted easily, approaching deadlines can be discussed and delays can be avoided. Working agile has optimized our processes and has helped to reduce the amount of e-mails, increase our efficiency, work closer together as a team and become even better in our daily operations.