Titelbild Agile V3

agile at puma

Developing our working culture through agile

We believe that both, an agile mindset as well as a combination of agile methodologies help us to become an even better version of ourselves and pursue our mission to become Forever Faster. After embedding different agile tools like Design Thinking and Scrum into our general training landscape, it was clear that we already operate in an agile way, but we simply didn't call it agile. As it´s part of our nature, we have created our own way of being agile at PUMA by adapting different agile frameworks based on our needs and structure.

Agile M-18
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By educating our employees with agile tools and applying agile methodologies in our daily doing, we changed the way how we as a company work together: In any project, we put our customer, their needs and wishes at the heart of everything. We build projects around motivated and skilled people in a cross-functional manner. We place competence over status and worship simplicity. We provide full transparency about projects and its statuses to every team member.

And most important, we deliver results frequently, gather feedback and iterate in order to follow our mission of being the fastest sports brand in the world. Tune in to find out more about agile at PUMA.

 GET TO KNOW OUR AGILE COACHES

Brianna Burgos M09
BRIANNA BURGOS MANAGER FOR TRAINING & DEVELOPMENT - RETAIL

Brianna Burgos

"If it doesn’t defy the laws of physics, it’s possible! I like to use this quote when working with teams to create real solutions, not quick fixes. An agile mindset is necessary now more than ever. We have a new “normal” and must learn how to exist within it. Using the Agile mindset to find new ways to socialize, work, and live has been incredibly beneficial in managing quarantine."
Alex Day
ALEX DAY PRODUCT LINE MANAGER SPORTSTYLE APPAREL

ALEX DAY

"For me, agile is really about improving efficiency and effectiveness. Providing simple and tangible techniques centered around clear communication, feedback and reflection, it has totally reshaped my way of thinking when it comes to approaching and facilitating collaborative projects, as well as my own personal work."
Rainer Erras
rAINER ERRAS TEAMHEAD IT BI VERSATILE

Rainer Erras

"This new way of executing a project helps to be more efficient and we are able to react on changing requirements without losing time. It is necessary to adjust the way we are executing projects because the world is changing faster, and requirements are getting more and more complex."
Myrte M09
MYRTE MERDINYAN MANAGER PEOPLE & ORGANISATION BENELUX

Myrte Merdinyan

“To me ‘agile’ means a different way of looking at the challenges we face in this fast-changing world, keeping it simple and transparent, being resilient, solution-orientated and not afraid to start over if things don’t work."
Patrick Eglmaier
Patrick Eglmaier Manager People Development & Organizational Learning

Patrick Eglmaier

"Agile is more than a Kanban Board, Scrum or Design Thinking. Through it, we live the principles of adaptivity and simplicity in everything we do. As Agile Coach at PUMA, my mission is to create awareness for agile concepts and to equip our employees with everything they need to live the agile mindset."
Oceane
OCEANE FRIC PRODUCT LINE MANAGER MOTORSPORT APPAREL

Oceane Fric

"In my work, the whole concept of agile is not always 100% applicable for all projects, but many pieces of this approach are amazing tools to support the way my team and I are working together. Many aspects of the job have already been positively impacted: starting from improvement of our go-to-market processes and way we collaborate with our external partners to something as simple as team workload management and internal teamwork, this is a win!"
Motorsport Agile

A STREAMLINED DESIGN PROCESS FOR the business unit MOTORSPORT

Design Thinking helped us to switch perspectives, to step into the shoes of our customers and to grasp the bigger picture of our business collectively as a team. Starting from there, we thought, ”how might we improve the way we are working with our external licensed partners to make our design process smoother, our designs more relevant and better aligned with our partner’s expectations?”

With the help of Scrum and Kanban, we have initiated a new external design approval process as part of our overall go-to-market calendar. This calendar is now segmented in several sprints, which allows more regular touch points with our external partners throughout the overall process. After each sprint, we present first prototypes of the collection designs or concepts to our partners, gather feedback and align together on updates so that we can kick off the next sprint in a most customer centric way. We would repeat this process bits by bits, until 100% of designs are finalized. This way, we ensure the end-result is more relevant as well as 100% matching our customer´s expectations - and we are actually more productive, save time and reduce risks.


Sportstyle Agile

SCrUM Applied by the Business Unit Sportstyle 

PUMA’s Sportstyle Business Unit has also adopted agile working methods by adapting the Scrum framework for our needs and requirements. Self-organized project teams use Scrum in different ways to deliver results. For instance, Sprint Planning- and Retrospective Meetings boost the connection between Product Line Managers and Designers through the Product Creation Process. Daily meetings foster a better overview of ongoing projects by tracking the progress and the current status. In these meetings, designers provide transparency about their projects and workload. By doing so, missed tasks can be spotted easily, approaching deadlines can be discussed and delays can be avoided. Working agile has optimized our processes and has helped to reduce the amount of e-mails, increase our efficiency, work closer together as a team and become even better in our daily operations.