Merchandising Team at PUMA headquarters

Elevating Merchandising & Go-To-Market

At PUMA Global Merchandising & Go-To-Market, we strive to bring the best PUMA products to our customers and consumers. If you are keen on understanding consumer and retailer needs and you are passionate about product, then this is the right place for you.

PUMA employee showcasing a new PUMA shoe to an audience

Making a difference

We strive to make a difference in our markets. We do this by facilitating the creation of the right products that will address consumer and account needs, deliver profitability and underpin PUMA’s priorities. We aim to exceed the expectations of our customers in the individual markets and activate commercial opportunities in a unique, fast and impactful way for our consumers. This is what we call our Forever Faster focus.

Two PUMA employees looking at PUMA clothing in a store

Connecting global & local

Merchandising & Go-To-Market serves as a link between our markets and the product teams. We focus on clearly communicating PUMA’s priorities and providing the information, processes, tools and training to stay on target. By teaming up with the global, regional and local teams, we are able to gain the relevant insights, make the right decisions and enable the commercial implementation of our products in the various markets.

The product lifecycle

PUMA Showroom

Keep the focus

The Merchandising & Go-To-Market Organization is responsible for ensuring consumer and account needs in the individual markets are served while maintaining PUMA’s true DNA.

Paper of PUMA shoes

Across the Company

The key to success is building strong relationships with global, regional and local teams. We support the global product teams with relevant insights to develop the right product for the right market, and we work closely with the marketing teams to bring the brand strategy to life through appropriate investments.

Two women PUMA employees

The right product at the right place

Finally, we work closely with local Merchandising teams, who are responsible for tailoring the product and go-to-market strategy to the requirements of their markets and key accounts to secure a successful implementation of the product ranges.

Lionel Telega

To me, the secret to success is having people around you who lift you up and vice versa. People who are passionate about your passion and aside having their own passion that they bring to the party. I am extremely lucky in having those kinds of people around me since I joined PUMA. PUMA is all about passion!

Lionel Telega, Global Director Go-To-Market

it's a team spirit

PUMA’s Merchandising & Go-To-Market Team consists of people passionate about the brand, consumers, accounts, and products. We are highly engaged with the markets, we always seek to understand them and collaborate with them. Working together with the product and marketing teams is one of the foundations which bring the PUMA brand to life at the point of sale.

PUMA Mitarbeiter Frau

We are always on the lookout for people with various skills and backgrounds to join our mission. For us, every day is a chance to find new ways to collaborate across the organization, to learn and to make a difference with a positive attitude.
At PUMA, learning is part of our culture and we invite people to be themselves and unlock their individual talents in different ways. One of these is through in-house and digital training. But more importantly, learning on the job is the way to personal growth, through solving challenging tasks, attending Go-To-Market and account meetings, market trips and even factory visits.