PUMA office

Get to Know PUMA Middle East

PUMA Middle East is fast, hot and multicultural – just like Dubai.

team work at PUMA

Working at PUMA Middle East

At PUMA Middle East we're responsible for PUMA’s business and activities across the Middle East as well as countries in East Africa and Egypt, covering a territory of over 20 countries.

We have a healthy retail presence through our own stores, as well as partner stores in prime locations across the territory. In addition, we show an active on-ground presence through events and activations. PUMA is completely entrenched in the region and shines a spotlight on local events, campaigns and influencers.


Rising Fast in Dubai

PUMA Middle East has been headquartered in Dubai since 2005. The city is always on the move, constantly growing and developing. Changes can happen in the blink of an eye. One week there's an empty piece of land and a few weeks later there's a completed apartment building, right there! PUMA Middle East feels right at home in such a fast moving city. Locals and expats hold Dubai in high spirits.

Dubai is a fast-rising cosmopolitan city as well as an established business and tourist destination. Dubai has been gaining reputation as a leading shopping and luxury destination in the Middle East with an amazing infrastructure. It's an international city with over 80% of the population being foreign born, and it plays host to some of the most exclusive restaurants beside countless street-style eateries.

PUMA employee

PUMA in Dubai is a dynamic, well rounded, harmonious place to work. And I think it comes down to management - we have a really dynamic General Manager. Because the organization is so small, we all need to work together to succeed.

Brad Viviers Head of Sales at PUMA Middle East

Top Scorers

Football tops the list of most popular sports in the United Arab Emirates, and, due to the expatriate population from the Indian subcontinent, followed up by cricket.

Exotic sports

Camel racing and falconry belong to the traditional sports of the United Arab Emirates.

Take Your Pick

Whatever sport you enjoy, there are numerous sports courts, pitches and clubs to choose from.

Make a Splash

We consider ourselves very lucky to have the warm water of the Gulf. It's perfect for water sport.
PUMA event

No Excuses

The summers get pretty hot. But when outdoor sports aren't an option, there are ample indoor sporting venues. You don't need to give up your favorite hobby. You could even cool down by going indoor skiing or ice skating.

Spectator Sports

Throughout the year, Dubai plays host to action packed sporting activities: horse races, golf and tennis championships, and rugby, just to name a few.
Team work at PUMA

Meet the Team

We are what enriches PUMA with Speed and Spirit, each player is an individual talent and a force to be reckoned with when we come together. See what drives us, and how we celebrate when we score. So, what’s your game?



Merchandising and Go-To-Market


Customer Service


Human Resources

Information Technology




Retail Store


Average Age





PUMA Wellbeing at Middle East


  • Community engagement activities
  • Company parties & events
  • Social area


  • Flexible working hours
  • Parental leave policy


  • Employee discount
  • Life insurance
  • Medical insurance