Athlete & Designer
Hannah Lin Schaffrath Junior Apparel Designer Sportstyle
As a competitive athlete and designer, sport undoubtedly influences my work in how I identify with and understand the needs of our consumer since they are my needs also. It is through design that I tackle and solve these problems. While growing up in Sweden, I got massively into sports like bodybuilding, later powerlifting and then into competitive crossfit. While at the gym, I was highly aware of men and women feeling uncomfortable in their clothes and how it took the joy out of the activity which I wanted to change.