boston, massachusetts; december 18th, 2019
PUMA AND X-BIONIC® KEEP RUNNERS COMFORTABLE AT ALL TEMPERATURES
Global sports brand PUMA and Swiss apparel technology group X-BIONIC® have designed a collection of thermoregulating running gear, which will keep athletes at an optimal temperature during all phases of a run, notwithstanding the conditions outside.
X-BIONIC®’s patented 3D Bionic Sphere® with ThermoSyphon® technology warms you when you are cold and cools you when you are warm. It does so by using sweat as a key element in the thermoregulation process, leaving a thin film of moisture on the skin without the body feeling wet. Excess sweat can easily evaporate, as it is transported away from the body.
Responding to a growing need for innovative running gear that allows athletes to put in their best performance, the PUMA I X-BIONIC collection will consist of T-shirts, running shorts, long and short socks, and jackets.
“PUMA is always looking to bring best-in-class technology to our consumers and partnering with specialists is one way to do that,” commented Charles Johnson, PUMA’s Global Director of Innovation. “With X-BIONIC® our intent was to create an apparel collection that would allow our top-performing athletes and consumers to feel comfortable regardless of climate conditions. This is a great partnership; one that combines X-BIONIC® technology with PUMA design.”
“By integrating our award winning, patented technology into this one-of-a-kind running capsule, PUMA I X-BIONIC becomes an icon of athletic excellence,“ said Professor Dr. Bodo Lambertz, Founder of X-BIONIC®.
The X-BIONIC® patented technology is designed for athletes to keep an optimal temperature zone and partial muscle compresion, using sweat as a key element in the thermoregulation process. The 3D BIONIC SPHERE® SYSTEM with ThermoSyphon® technology leaves a thin film of moisture on the skin without the body feeling wet. Sweat Traps® then transports the excess sweat, allowing it to evaporate, then disposing of it via thermal dynamics.
Keep optimally performing with PUMA, the new PUMA I X-BIONIC collaboration will be available starting January 1st, 2020 on PUMA.com and PUMA Stores worldwide.