herzogenaurach, germany - august 15, 2019

"IT's quite Dope"

Images, videos and the Press Release (PDF) can be downloaded below.

Romelu Lukaku on PUMA's special edition football boot KING PLATINUM RL

A masterful forward with an innate talent for scoring goals, Romelu Lukaku is making his way among football’s elite. In recognition of his tenacity, hard work and dedication, PUMA sports brand launches the KING PLATINUM RL special edition, a boot which the player has a very personal connection with. 

To wear the PUMA KING Romelu Lukaku is a nice feeling because indirectly I’m fully connected with this boot. When my father was playing for the Belgian first division, he was wearing and scoring with PUMA KING. I’m happy to be now wearing the new version that he was wearing 25 years ago. It’s quite dope.

Romelu lukaku

KING PLATINUM RL remains faithful to the original design of its predecessor but, introducing a technology that enhances the on-pitch performance. To ensure greater control, a 3D ‘touch’ texture is added to the premium K-leather on the upper boot. While the fit is improved with a snug fitting, knitted tongue, the slim silhouette with the super lightweight ‘RAPIDSPRINT’ white outsole provides the fastest and lightest KING ever known.

Lukaku remembers how some of his idols used to wear these boots back in the days: “That I can wear this silo, like the players who I looked up to did, when I was a kid - it’s an honor”.

The new KING PLATINUM RL is available from August 15th at PUMA Stores, on PUMA.com and leading football retailers worldwide.

Clément Lacour
Teamhead Teamsports Marketing Europe

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