herzogenaurach, germany - july 10, 2019

puma celebrates the start of the 2019/20 season with fans, launching ac milan's new third kit

Sports company PUMA and AC Milan yesterday launched the new 2019/20 Third kit, which takes inspiration from the founder of the club Herbert Kilpin.

Championing the spirit and passion of Milan fans, the kit was launched at an exclusive “The Roar of Milan” fan event in Milan to mark the start of the 2019/20 season, ahead of the men’s first team returning to training today. Season preparations will continue at the Rossoneri’s Milanello training center before the team embarks on a pre-season tour of the United States (fixtures vs. Bayern Munich and S.L. Benfica) and England (vs. Manchester United) between July 17 - August 3. 

The 2019/20 AC Milan Third kit features a bold and graphical representation of the club’s famous founding statement by Herbert Kilpin, who described the club colors as: “We’re going to be a team of devils. Our colors will be red like flames and black like our opponents’ fear!” The design is symbolic of the youth and energy of the AC Milan squad. 

The jersey features PUMA’s dryCELL technology, a moisture-controlling technology that is incorporated into the material to draw sweat away from the skin to the surface, ensuring a dry interface on the body even during strenuous exercise.

The Third kit is available at all PUMA stores, AC Milan official stores (Casa Milan Store, Milan Store Galleria San Carlo, San Siro Store), sports retailers, puma.com, and store.milan.com.

The Media Kit below contains product and campaign images and the Press Release (PDF).

Clément Lacour
Teamhead Teamsports Marketing Europe

Download Media Kit