herzogenaurach, germany - april 4, 2019

IT'S ALIVE! PUMA LAUNCHES ITS AUGMENTED REALITY SHOE: LQD CELL ORIGIN AR

Sports company PUMA has launched the LQD CELL Origin AR, its first augmented reality shoe, which will allow users to play interactive games and bring the shoe to live with an app.

By downloading the PUMA LQD CELL app available on the App Store or Google Play, users can scan the futuristic-looking silhouette to get filters and add fun effects to pictures and videos of the shoe. The app also features “LQDASH”, an augmented reality running game, to enter wo t

LQD CELL Origin AR is PUMA’s answer to a world in which the line between reality and the virtual realm becomes increasingly blurred.

LQD CELL Origin AR is the first in a line of shoes using the brand new LQD CELL technology (pronounced: /ˈlikwid/ /sel/), which offers superior cushioning by evolving PUMA’s classic CELL technology to make it more compact and malleable.

On April 4th a limited release of the LQD CELL Origin AR will be available at PUMA.com and selected retailers worldwide.

Other products featuring the LQD CELL technology will be available throughout the summer and will also appear in high-performance training shoes in AW19.

 

For pictures and the Press Release download the Media Kit below.

Alberto Turincio Smith
Sr. Manager PR, Central Marketing, United States

download media kit