herzogenaurach, germany - january 31, 2019

puma women launches the all-new nova

Debuting with the NOVA 90's Bloc, Worn by Cara Delevigne

PUMA Women introduces the NOVA, an all-new sneaker for the #DOYOU woman with that bold and unapologetic style.  Fusing classic ‘90s running design with fashion-forward detailing, it’s the go-to sneaker for badass women who embrace bold choices. 

Worn by PUMA Women and #DOYOU Ambassador, Cara Delevingne, the NOVA makes a statement whether you’re at work or play.

Kicking off the range for Spring is the NOVA 90s Bloc that fuses classic ‘90s running design with loud, fashion-forward pops of color. Its chunky sculpted tooling with a slim upper paired with mesh & suede overlays appear in creative material channel 90s vibes.

Available in PUMA Black, Fair Aqua - Ponderosa Pine and PUMA White - Pale Pink colorways, NOVA 90’s Bloc drops worldwide on PUMA.com, PUMA stores and retailers on February 14. 


For pictures and the Press Release download the Media Kit below.

Nina Versfeld
Senior Manager PR Sportstyle

download media kit