#Corporate
JULY 12, 2018
PUMA’s NEW HYBRID ROCKET
PUMA’s New Innovative Technology with the Hottest Style – Fusing Energy Return & Superior Cushioning
Over a period of several years, PUMA® has worked on developing the biggest running technology to date. Now, the secret is out, and they are ready to launch it in its newest silhouette, giving life to the HYBRID Rocket. Fusing PUMA’s pinnacle cushion technology with the hottest style, HYBRID mixes PUMA’s two most innovative technologies, IGNITE FOAM and NRGY beads, to create a “hybrid” foam which provides ultimate cushioning and energy return for longer, faster runs.
HOW DOES “HYBRID” WORK?
When running, our IGNITE FOAM reacts first on impact, providing instant ENERGY RETURN. Then NRGY beads act to provide the ULTIMATE CUSHIONING, giving back to the IGNITE FOAM, absorbing the energy, creating a rebound effect during the toe-off phase. The result is cushioning and energy return for your LONGER RUNS. Together, these technologies create HYBRID, a never before seen and revolutionary sole—nothing better than the power of “&” to bring to life the best foam.
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In addition, the HYBRID Rocket erupts with style. Its evoKNIT upper not only provides instant comfort and a sock-like feel, but it sports a sleek, fashion-forward design with fire colors to boast. The result: a running shoe that doesn’t compromise comfort, reactivity, and most of all, style.
HYBRID Rocket’s main benefits are:
- ENERGY
IGNITE FOAM provides high energy return. - CUSHIONING
NRGY beads offer superior cushion from heel to toe so you can power through your run. - FIT
evoKNIT upper provides an instant comfort, sock-like feel.
The HYBRID Rocket will be available on July 12th at PUMA.com and selected retailers worldwide.
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