JUNE 13, 2018
PUMA AND LEWIS HAMILTON TAKE OVER MARSEILLE TO LAUNCH THE NEW MANTRA
The French city was selected to globally launch the new training shoe.
To own the streets, one has to hustle for it. Thankfully, hustling is what PUMA® does best. The Global Sports Brand together with Lewis Hamilton launched in Marseille its newest Men’s training shoe, Mantra FUSEFIT. Because there is not one way to train anymore, the Mantra FUSEFIT helps men define their sport and push themselves to the next level.
For this special occasion, PUMA invited the four-time FIA Formula One™ World Champion, Lewis Hamilton. He is the perfect embodiment of the 24/7 collection. His sport pushes him to the limit, his performance is stellar and his style is impeccable.
The event brought together hustlers from all over the globe in one of Marseille’s hottest spots, the R2 Rooftop, to train with one of the world’s best athletes. Through an original course devised for the occasion, everyone was able to try different training techniques which allowed them to test and appreciate the benefits of the Mantra FUSEFIT.
The new Mantra FUSEFIT focuses all training needs in one shoe. Its aggressive rubber wrap-ups provide the stability one needs to stay centered throughout any workout, while allowing for quick, agile movements. An asymmetrical collar combines medial support with an elevated ease of entry. The knitted FUSEFIT upper provides customizable lacing while maintaining a sock-like knitted feel. In addition, full-length EVA tooling provides lightweight support with rubber coverage in key training zones underneath the foot, while the TPU lace loop in the heel provides heel lockdown.
Mantra’s FUSEFIT main benefits are:
The knitted upper contains FUSEFIT, lace loops knitted in to give customizability and a sock-like feel.
The collar provides ankle support and ensures ease of entry into the shoe.
The TPU heel clip gets laced through to provide optimal heel lockdown.
The Mantra FUSEFIT will be available to buy on July 14th at PUMA.com and selected retailers worldwide.
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