Herzogenaurach, Germany – July 12th, 2018
PUMA® BRINGS NEW HEIGHTS TO DEFY
Selena Gomez wears DEFY Mid, a new bootie-cut training silhouette
Everything you need. Nothing you expect. PUMA’s highly acclaimed shoe, the DEFY, comes back with a great new update in its latest training silhouette, the DEFY Mid. Built to break conventions, the bold bootie-cut challenges the traditional training shoe design. Worn by PUMA’s ambassador, Selena Gomez, the shoe launches July 12th globally.
The DEFY Mid features a unique design. Its unconventional platform, which draws inspiration from the chunky shoe trend, supports side-to-side movement, making it equally as practical as it is pretty.
Made with PROFOAM, the fully TechEd-out shoe, provides instant cushion, high rebound, and a lightweight feel. Its strategically placed TPU pieces also offers foot support to combine fashion with function. And, to reflect a strong and bold attitude, the shoe shines with a gold buckle detail. In addition, the iconic collar height turns heads while the bootie construction allows for easy slip on. But that’s not all, the DEFY Mid’s fully knitted upper assures comfort, giving women the power to push further and bravely oppose tradition.
“The design of this shoe is great for training as well as everyday use” mentioned Selena Gomez. “PUMA is always pushing the boundaries of mixing performance and style. On the new DEFY, I love the bootie-cut and the golden buckle accessory.”
So, whether it’s killing it at the gym or making the streets a runway, the DEFY Mid helps elevate the way a woman moves through the world. It’s a training shoe that’s anything but conventional.
PUMA’s DEFY Mid main tech benefits are:
COMFORT: PROFOAM provides instant cushion. Good things come to those who go get it.
SUPPORT: Super supportive, not only for your feet but also the ankle. Kind of like your besties, but in sneaker form.
FIT: Sock-like upper and bootie construction offers a comfortable, dynamic fit. Who knew a sneaker could be so cozy?
The DEFY Mid will be available on July 12th at PUMA.com and selected retailers worldwide.
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