This position is responsible for the Nordic implementation of the communicated International Sports Marketing strategies, for the direct management of Area assets. This position reports directly to Head of Marketing and works closely to the Brand Manager, as well as the local Marketing Managers. Areas of responsibility are the Nordic Sports Marketing Strategy, Nordic Sports Marketing Budget as well as the Activation plan of key assets.
Strategy - Implementation and execution of International Sports Marketing strategies within the Region in order to secure, maintain and plan a brand relevant Sports Marketing portfolio of assets with Regional, Area and Country relevance.
Budget - Responsible for Nordic Sports Marketing budget, in close collaboration with Head of Marketing, as well as Country Managers.
Sports Marketing rights - Secure all needed Sports Marketing rights and benefits to allow for an efficient use of the acquired Regional and Country assets as growth drivers for PUMA’s business within a sound legal framework
Marketing - Supervise and secure a marketing and activation plan for Nordic Key Sports Marketing assets, collaborating with Brand Manager as well as Country Marketing Managers to drive the execution of such plans and activities.