Your Mission
- Implement International Retail and Trade Marketing and Visual Merchandising strategy per defined Brand and commercial objectives, including all Retail store categories and Trade accounts.
- The work involves researching to get an understanding of what is needed and to come up with design ideas.
- Researching costs and working within a budget.
- Achieve process and budget efficiencies for Global Commercial Marketing creation and production.
- Researching lifestyle and design trends and making sure designs will appeal to the target audience.
- Managing the VM and CM team.
- Managing the 3rd parties such as agencies, graphic designers.
- Execute Retail/Trade Marketing strategy as per set seasonal brand priorities and commercial targets.
- Create within the CM team window and in-store displays of goods for Retail and Trade doors.
- Develop, analyze, assess and improve the process for delivering effective sell-through Retail strategies for PUMA GCC.
- Provide Retail channel with seasonal input per set GTM process (including IMT I and II).
- Align seasonal priorities for Retail channels, including purchasing and merchandising.
- Monitor seasonal business development to address tactical opportunities based on sell-through success, the sports marketing calendar, PUMA events, etc.
- Oversee the production and delivery of in-store communication tools, including third-party agency and vendor management.
- Implement and manage Retail KPIs for all geographic levels mirroring key KPIs identified by Global Commercial Marketing.
- Install a Regional reporting system to share best Retail Marketing practices and experiences.
- Support the Sell-In period with seasonal changeover on the showroom based on global sell-in structure.
- Support HR with visual materials.
- Support all store openings/refits/layout changeovers.
- Deliver brand and quality consistency in Trade Marketing implementation in the Region.
- Provide Trade Marketing channel with seasonal input per set GTM process (including IMT I and II).
- Oversee the production and delivery of Trade in-store communication tools, including third-party agency and vendor management.
- Work with the Sales team to ensure alignment, wherever possible, of wholesale activities.
- Install a Regional reporting system to share best Trade Marketing practices and experiences.
- Support CM team Sell-In period with seasonal changeover on the showroom based on global sell-in structure.
