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MARKETING

SENIOR PRODUCT MARKETING MANAGER, RUN/TRAIN

Boston, Massachusetts, United States of America

SPEED & SPIRIT ist, was uns bei der Arbeit motiviert. Was uns Tag für Tag antreibt. Und immer wieder inspiriert. Jeder Tag bei PUMA ist eine neue Chance. Um die Sport- und Modewelt zu begeistern. In einem Umfeld, das Sportgeschichte schreibt. Das den Teamgedanken lebt. Das Individualität, Vielfalt und Talente fördert. Und das seine Mitarbeitenden ermutigt: BE DRIVEN. BE VIBRANT. BE TOGETHER. BE YOU. Klicke einfach auf ONLINE BEWERBEN und folge den Schritten zum Hochladen deiner Bewerbung.

Your Mission

  • Lead the development of the franchise/category story, concepts and product stories in collaboration with the Head of Marketing, Product Line Management (PLM) team, and Brand
  • Work with PLM teams to align apparel and footwear stories for key initiatives and concepts (inline with seasonal direction), including inputting on key looks and the development of ideas, materials, and story lines
  • Provide product marketing support and materials for key account meetings and milestones to aid sell-in of concepts. Attend and present if needed
  • For key milestones, lead the creation of sell-in deck materials related to product marketing stories including product, consumer, and cultural insights and formulating first ‘big ideas’ for marketing concepts for key and category initiatives and create initial creative direction for them
  • Post milestone, working with teams to adjust marketing stories and creative where needed in line with regional/account feedback
  • Onboard Internal Creative Agency (ICA) and other creative partners on product creative and positioning and manage the development and approval process with key stakeholders (BU/Brand)

Your Talent

  • 8+ years industry experience with knowledge of the product creation process
  • Previous brand marketing experience at an agency or in-house - previous retail experience a plus
  • Knowledge of Microsoft excel, PowerPoint, and Word with excellent quantitative and organization skills
  • Ability to work both independently and cross-functionally as a group in a global organization
  • Knowledge of and passion for the sports marketplace
  • Entrepreneurial and creative spirit and energy with the ability to think outside the box and multitask
  • Detail oriented, resourceful, self-motivated, self-confident and proactive
  • This role is currently located in our Boston, MA office but in mid-2021, it will transition to our new office building in Assembly Row, Somerville, MA

Zur PUMA-Gruppe gehören die Marken PUMA, Cobra Golf und stichd. Das Unternehmen vertreibt seine Produkte in über 120 Ländern und beschäftigt weltweit mehr als 14.000 Mitarbeitende. Die Firmenzentrale befindet sich in Herzogenaurach, Deutschland.

PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.For additional information, please contact: us-hrrecruiter@puma.com

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Shape PUMA Marketing

PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!

Meet the Team