Your Mission
- This position supports the COBRA PUMA GOLF brand.
- Responsible for brand heat and Go-To-Market strategies for Cobra Golf including but not limited to, TV, print, digital, PR, retail, web, product seeding, and other sports marketing initiatives.
- Manages the internal and external communication process to support the brand building initiatives.
- Works cross functionally with all necessary departments to achieve brand excellence.
- Oversees Cobra PR & Social Media initiatives & campaigns such as brand & product messaging, product seeding and social media influencing.
- Participates and collaborates with the Senior Team in short term and long term strategic brand building and identify key growth drivers, innovations and future ideas for the process.
- Manages and works closely with the Cobra agency of record to product all necessary assets for Brand Heat. Including but not limited to Television, Print, Retail & Digital assets.
- Oversees the Cobra marketing budget and financial objectives of the annual marketing plans. Works closely with our media placement agency to ensure optimized ROAS.
- Identify, develop, and manage marketing talent, organizational structure and personal resources for the department.
- Provide marketing direction to Global Cobra Leader to develop best practices and consistent with brand building.
- Participate in key sports marketing decisions, building maximization plans behind each asset.
- Works closely with the sales team in the development of trade promotion strategies, account marketing, and appropriate trade funding to support corporate and brand initiatives.
- Direct localization of print and television advertising, as well as production of product catalogs.
- Manage and oversee the planning of tradeshows, sales meetings, and launch events.
- Continually monitors direct competitors’ marketing activities and performance, along with implementing strategies and tactics to compete.
- Effectively works cross functionally with all areas of the organization including sales, R&D, operations, customer service and finance.
