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MARKETING

SENIOR MANAGER, INTEGRATED MARKETING - BASKETBALL

Boston, Massachusetts, United States of America

SPEED & SPIRIT ist, was uns bei der Arbeit motiviert. Was uns Tag für Tag antreibt. Und immer wieder inspiriert. Jeder Tag bei PUMA ist eine neue Chance. Um die Sport- und Modewelt zu begeistern. In einem Umfeld, das Sportgeschichte schreibt. Das den Teamgedanken lebt. Das Individualität, Vielfalt und Talente fördert. Und das seine Mitarbeiter ermutigt: BE DRIVEN. BE VIBRANT. BE TOGETHER. BE YOU. Klicke einfach auf ONLINE BEWERBEN und folge den Schritten zum Hochladen deiner Bewerbung.

Your Mission

The Senior Manager, Integrated Marketing - Hoops is a member of the global marketing team and responsible for supporting the integrated marketing strategy and execution for PUMA Hoops with a primary focus on the North American market. This position will work closely with the Basketball Business Unit, the broader Communications team and the North American marketing team members in bringing a full funnel integrated strategy to life via our brand communications channels – from PR to social to paid media and beyond.

  • Work closely with the Hoops business unit to develop integrated marketing strategies and plans for sell in and sell thru and be responsible for bringing this to life in the North America market

  • Serve as a primary connection to the North American marketing team and local channel specialists in pulling together an integrated Hoops plan for all product and athlete launches

  • Brief the social media, PR and paid media teams on needs for all major product launches in the US

  • Work closely with the media team, PR team and social team to ensure all channel and tactical plans, messaging and creative materials are aligned – with a primary focus on the US launch timing

  • Own the go-to-market integrated communications plan and work closely with the North America marketing team to ensure it works for their retailer and owner and operated needs (ie Comms roll outs)

  • Bring new opportunities to the table to help communicate brand and product launches consistently

Your Talent

  • Bachelor’s degree in Marketing or Communication (or related field)

  • 8-10 years of marketing experience

  • Experience and familiarity with the US sports space, specifically basketball, a plus

  • Should have an international/global mindset

  • Effective communication skills, verbal and written

  • Highly collaborative and can work within a cross-functional team; matrixed global organization

  • Domestic and/or international travel up to 25% annually

Zur PUMA-Gruppe gehören die Marken PUMA, Cobra Golf und stichd. Das Unternehmen vertreibt seine Produkte in über 120 Ländern und beschäftigt weltweit mehr als 14.000 Mitarbeiter. Die Firmenzentrale befindet sich in Herzogenaurach, Deutschland.

PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.For additional information, please contact: us-hrrecruiter@puma.com

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