Retail Store I Retail Corporate I Sales I E-commerce Team

MARKETING

SENIOR MANAGER, ECOMMERCE RETENTION - MARKETING

Westford, Massachusetts, United States of America

SPEED & SPIRIT ist, was uns bei der Arbeit motiviert. Was uns Tag für Tag antreibt. Und immer wieder inspiriert. Jeder Tag bei PUMA ist eine neue Chance. Um die Sport- und Modewelt zu begeistern. In einem Umfeld, das Sportgeschichte schreibt. Das den Teamgedanken lebt. Das Individualität, Vielfalt und Talente fördert. Und das seine Mitarbeiter ermutigt: BE DRIVEN. BE VIBRANT. BE TOGETHER. BE YOU. Klicke einfach auf ONLINE BEWERBEN und folge den Schritten zum Hochladen deiner Bewerbung.

Your Mission

PUMA is one of the world’s leading Sports Brands that designs and develops footwear, apparel and accessories. It starts in sport and ends in fashion. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running, Training, Fitness, Golf and Motorsports.  

  

We are currently looking for a Senior Manager, eCommerce Retention Marketing in our Westford/Boston, MA office. Ideal candidate will focus on developing and nurturing consumer engagement, relationships and lifetime value for PUMA North America.  He/she will manage the end-to-end consumer journeys from cross-channel marketing strategies, promotional and loyalty activation to other initiatives that deliver best-in-class consumer experiences and create commercial value and lasting relationships.   

  • Develop and execute strategies to maximize traffic and revenue through retention and promotional marketing initiatives and oversee our CRM program by leading and growing the channel 

  • Responsible for leading the email marketing channel and overall execution of our communications platform for eCommerce and stores and manage our customer retention and reactivation tactics 

  • Develop and orchestrate journeys leveraging automation across our sites and marketing channels to optimize engagement and touchpoints 

  • Manage and support creative production process from partnering with teams to ensure appropriate requirement briefing, creative & copy development, site experience and performance analysis are outlined, while aligning across teams 

  • Partner with PNA eCommerce Merchandising and Operations team to manage consumer experience and optimize plans and lead the development and advancement of trigger and personalization strategies 

  • Build a budget and forecasts to support annual and seasonal plans to deliver our sales and financial, customer and channel targets 

  • Develop and maintain detailed channel and campaign performance reporting.  Set benchmarks and standardized reporting for performance analysis, future recommendations and optimizations. 

  • Manage CRM program optimization by building strong user knowledge of the tool and its core competencies to drive engagement 

  • Responsible for vendor management, market analysis, consumer behavior, business trends and generate new opportunities 

Your Talent

  • Bachelor’s Degree in Marketing, Communications or related field 

  • 7+ years of digital marketing experience, in a retail setting or related industry 

  • Knowledge in designing and managing complex consumer journeys that integrate cross channels 

  • Knowledge in leading CRM across multiple communication, data platforms and managing complex data analysis and recommendations 

  • Loyalty program, consumer segmentation and audience analysis experience are highly desired  

Zur PUMA-Gruppe gehören die Marken PUMA, Cobra Golf und stichd. Das Unternehmen vertreibt seine Produkte in über 120 Ländern und beschäftigt weltweit mehr als 14.000 Mitarbeiter. Die Firmenzentrale befindet sich in Herzogenaurach, Deutschland.

PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.For additional information, please contact: us-hrrecruiter@puma.com

WESTFORD, MASSACHUSETTS

PUMAs Büro ist umgeben von herrlicher Natur, die tolle Sportmöglichkeiten bietet. Das energiegeladene Team treibt Sport und Mode voran.

MEHR ÜBER PUMA IN WESTFORD
Copyright-PUMA

Shape PUMA Marketing

PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!

Meet the Team