- The incumbent will be responsible for driving Repeat Purchase, Retention & Customer Engagement using the below drivers:
Offers & Promotions
- Maintenance of the data engine to ensure accurate & efficient development of Single View of Consumer.
- Generate SOP & checklist for streamlining workflow execution.
- Identify & generate consumer insights to develop use cases for Brand Marketing, efficient targeting strategy & improve ongoing campaigns.
- Generation of recurring performance reports and collaboration with internal stakeholders for delivering business insights.
- Collaborate with the content team to develop content for Email & SMS marketing campaigns
- Generate and test multiple Email templates to establish best practices and drive customer engagement