Lead and develop performance marketing plans for eCommerce with a focus on efficient revenue growth and considering budget investment.
Analyze and report profit contribution across all marketing channels and perform ongoing assessment of traffic, conversion, sales and profitability from marketing campaigns to increase ROI & ROAS.
Control & review calendar of campaigns, events, commercial initiatives associated to different channels.
Challenge given structures, identify inefficiencies and lead the expansion and optimization of the marketing setup to bring it to the next level
Connect Retail and eCom processes to provide a unified brand experience and connect commercial channels with Social Media and Brand marketing
Establish a process landscape which allows to efficiently set and track consumer demographics, segmentations and buying behavior to drive targeted campaigns
Partner with multiple marketing, social media, merchandising, website and operations teams as well as vendors in order to secure efficient communication and sustainable growth, and also contribute to further develop partnerships with external parties
Provide reporting and KPIs