Regional Merchandising Director Maria


Head of Golf, SEA


At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture.

PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

Your Mission

  • To support the objective of driving profitable and sustainable market share and net sales growth within assigned Key Account(s), delivering against the budget and commercial expectations, while executing in respect to PUMA standards and qualitative brand objectives. To develop long term strategic plans and execute
  • To drive and manage all activities in relation to the business. Manage the P&L to deliver top line targets, margin goals, as well as OPEX management in conjunction with finance Dept
  • To develop and execute the strategic direction for each market, for immediate/mid and long term. Provide key measurables and report results vs the plan.
  • To manage the seasonal selling and activity schedule (GTM Process) for the Key Account - Strategy and business review meetings, range review and selling meetings etc. Support and lead the product team in customer segmentation and assortment planning in accordance to seasonal initiatives and brand investments. To deliver the seasonal sell-in targets for the account(s), agree with account(s) on expected KPIs/ sell-thru targets and monitor the progress. Ensure continuous monitoring of the order book making sure orders are placed and converted according to agreed timelines.
  • To recruit and build the organization. To develop, train and lead all direct reports thru clear target setting, objectives guidelines and sales disciplines.
  • Develop the culture based around the 4 keys; Fair/Honest/Positive/Creative
  • To develop and execute the marketing plan in line with global guidelines. Develop local athlete assets as well as utilizing global assets when available.

Your Talent

  • University degree in business or equivalent, ideally with focus on sales, retail and marketing
  • Functional: 10+ years in Sales / Retail / Marketing
  • Industry: Golf, Sport, FMCG, Consulting
  • Excel: Advanced
  • PowerPoint: Advanced
  • Leadership: 5+ years in matrix org.
  • English: Advanced
  • Solid commercial acumen

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.