Marketing Manager Christina


Sr. Manager, Retention Marketing - Ecommerce

Westford, Massachusetts, United States of America

At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture.

PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

Your Mission

  • Develop and execute strategies to maximize traffic and revenue through retention and promotional marketing initiatives
  • Responsible for leading the email marketing channel and overall execution of our communications platform for eCommerce and stores
  • Develop and orchestrate journeys leveraging automation across our site and marketing channels to optimize engagement and touch points
  • Direct responsibility for our customer retention and reactivation tactics
  • Manage and support creative production process from partnering with teams to ensure appropriate requirement briefing, creative & copy development, site experience and performance analysis are outlined, while aligning across teams
  • Collaborate with internal (ie; buying and merchandise planning teams) and external (i.e. agency) to create and manage our promotional and brand/launch communication plan
  • Partner with PUMA North America eCommerce Merchandising and Operations team to manage the consumer experience and optimize plans
  • Collaborate with North America marketing team for strategic alignment of brand, product and consumer initiatives and campaigns
  • Obsess about and utilize consumer, site and commercial data to develop consumer segments, engagement strategies and new business opportunities
  • Lead the development and advancement of trigger and personalization strategies
  • Build a budget and forecasts to support annual and seasonal plans to deliver our sales and financial, customer and channel targets
  • Develop and maintain detailed channel and campaign performance reporting.  Set benchmarks and standardized reporting for performance analysis, future recommendations and optimizations
  • Manage the transition of our email service provider while building strong user knowledge of the tool and its core competencies to drive engagement
  • Be the day-to-day contact for our vendor relationships developing and maintaining deliverables, ensuring delivery, assessing tool and capabilities to maximize
  • Conduct analysis on competition, consumer behavior and business trends and present new opportunities

Your Talent

  • 7+ years of digital marketing experience, in a retail setting or related industry
  • Bachelor’s Degree in Marketing, Communications or related field
  • Email experience a must, with broad understanding of performance marketing channels
  • Proven experience in designing and managing complex consumer journeys that integrate cross channels
  • Demonstrated ability to toggle between technical and business requirements to drive objectives and capabilities.
  • Loyalty program experience a plus
  • Demonstrated experience with consumer segmentation decisioning and audience analysis
  • Fashion/Lifestyle/Footwear retail/brand experience considered a plus
  • Ability to think big picture and manage day-to-day projects concurrently
  • Analytical thought leadership with strong financial and business acumen
  • Ability to take complex data and detail and present executive summaries and recommendations
  • Comfort presenting to all levels of management
  • Strong written, oral and presentation skills
  • Attention to detail and QA capabilities
  • Hands on experience with email service provider tools preferred
  • In mid-2021, the PUMA North America Regional Corporate Headquarters will be moving to a new office located in Somerville, MA. All positions currently located at the Westford office, as well as at our International Boston office, will make this transition

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.For additional information, please contact:

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