Marketing Manager Christina

Marketing

Brand & Media Communications Leader

Santiago, Chile

At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture.

PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

Your Mission

  • Responsible for providing support to the Regional Marketing Director in all aspects regarding data analysis for: a) Strategy definition and implementation; b) Decision making; c) Recommendations; and d) Budget management.

  • Coordinate overall execution of brand, media and SSNN activities and budget assignment with LATAM countries aligned with Global/Regional priorities.

  • Area of responsibility: Latin America
  • Track Regional and Country marketing budget with local teams and input into the system (align country information, lead monthly budget meetings and input regional budget to system)
  • Brand, consumer and business understanding to help countries prepare best tailored plans.
  • In depth analysis of consumer and business information to help prepare plans and recommendations to further grow the brand and sales.
  • Lead and help with regional/local research plans and its implementation to better understand local consumers and generate business recommendations.
  • Reinforce a KPI/ROI culture, identifying deviations early in the process and raising flags when necessary.
  • Work with local media teams to generate the best and optimized media plans to drive PÛMA brand in the region and countries.
  • Engage with local teams and agencies to maximize efficiencies of media budget (leverage all quantitative analysis tools available)
  • Lead SSNN execution in the region, aligned with global guidelines
  • Ensure compliance of all company policies and systems (Sprinkler / Media Space)
  • Live and breathe a High-Performance Team Culture

Your Talent

  • 3-4 years of experience in similar positions /functions
  • Strong verbal and writing skills in Spanish and advanced English
  • Excellent communication and presentation skills
  • Team player with strong abilities to influence others
  • Multinational company experience, FMCG (Fast Moving Consumer Goods)
  • Proactive and independent
  • Strong sense of ownership, accountability and urgency
  • Extremely organized, process driven and attentive to details

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.