- Co-working with commercial teams to plan and execute trade activation calendar according to whole sale business support needs
- Develop trade activation strategies by working with marketing responsible of all BUs
- Work with agencies on delivering high-quality trade activations while still being cost-conscious
- Kids, Motorsports & Accessory Marketing strategies and plans through a systematic calendar approach for Brand / Products by leveraging global guideline & materials.
- Advertorial & editorial placement for brand / products vie a strategic horizontal / vertical media / media relations strategy for defined brand / product strategy & objectives
- Comprehensive action plans for all related projects in relation to Brand Campaigns / Product releases.
- Work with creative agency on local campaign assets creation of Kids, Motorsports, Accessory & channel specific initiatives, including key account, ecommerce, FOC, etc.
- Support trade show sell-in assets shooting, materials translation and sell-in videos subtitling, sell-in giveaway proposing & production etc.
- Other trade show support