Marketing Manager Christina


Assistant Manager, Sportstyle Marketing

Shanghai, China

At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture.

PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

Your Mission

  • Co-working with commercial teams to plan and execute trade activation calendar according to whole sale business support needs
  • Develop trade activation strategies by working with marketing responsible of all BUs
  • Work with agencies on delivering high-quality trade activations while still being cost-conscious
  • Kids, Motorsports & Accessory Marketing strategies and plans through a systematic calendar approach for Brand / Products by leveraging global guideline & materials.
  • Advertorial & editorial placement for brand / products vie a strategic horizontal / vertical media / media relations strategy for defined brand / product strategy & objectives
  • Comprehensive action plans for all related projects in relation to Brand Campaigns / Product releases.
  • Work with creative agency on local campaign assets creation of Kids, Motorsports, Accessory & channel specific initiatives, including key account, ecommerce, FOC, etc.
  • Support trade show sell-in assets shooting, materials translation and sell-in videos subtitling, sell-in giveaway proposing & production etc.
  • Other trade show support

Your Talent

  • Bachelor degree or above, preferably in Communication, marketing or Journalism related field
  • Minimum 10 years’ experience in PR and Marketing, emphasis on consumer brands experience is a plus
  • Previous experience with media in China-in-depth understanding of lifestyle / sports inspired media in China is preferred
  • Knowledgeable about China and international sports field / brands & lifestyle sector
  • Strong media network & relationships
  • Experienced in activations nationally
  • Excellent English fluency

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.