Marketing Manager Christina


Assistant Manager, Lifestyle Marketing

Kowloon, Hong Kong

At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture.

PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

Your Mission

  • Lead, plan, execute and monitor all marketing strategies / activities within Hong Kong to achieve brand desirability and commercial objectives working with the key stakeholders. Including: implement seasonal Marketing initiatives, develop local initiatives to address local campaign extensions, strategic/key account initiatives and connect & promote to key opinion leaders
  • Develop and implement marketing strategy and plans to budget to drive brand heat. Identify key product styles along with PR, Merchandising and Sales.  Create and implement lifestyle brand events  
  • Identify and leverage opportunities in music and film entertainment endorsement, celebrity product placement, music collaborations including events and licensing opportunities, film collaborations including licensing opportunities, TV collaborations and endorsements and Brand Events
  • Develop a network and build relations with key influencers in the music, dance, art, club and street fashion store industry to ensure the Brand credibility. Promote the brand’s attractiveness by connecting with early adopters and opinion-leaders with a continuous flow of product stories. Drive effective product seeding to key lifestyle influencers
  • Identify and manage opportunities for collaborations with local key influencers for product or event activation to drive brand ignition

Your Talent

  • Bachelor’s degree in a relevant discipline 
  • Minimum 3 years marketing experience, 2 years management level 
  • Excellent writing skills in both English and Chinese
  • Proven marketing experience for an international lifestyle brand in an advantage
  • Experience in fashion/ sports / lifestyle is preferred
  • Candidate with more experience will be consider as Marketing Manager
  • Good communication and interpersonal skills
  • Creative, pro-active and a good team player
  • Excellent planning and project management skills
  • Solid experience in Media, KOL and influencer engagement

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.