Marketing Manager Christina


Public Relations Manager

Boston, Massachusetts, United States of America

At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture.

PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

Your Mission

  • Support PR strategies and campaigns for global and regionally specific initiatives within the North America media landscape.
  • Engage with strategic media across culture, sneaker, fashion, lifestyle and business media, as well as cultivate new relationships across verticals
  • Organize media interviews and event media attendance and coverage.
  • Assist in oversight of communications calendar for US media.
  • Create media materials and press kits.
  • Manage the production logistics of creative mailers, special press kits, PR photos and other materials with outside production vendor.
  • Manage the product seeding and outreach process for US media, bloggers and influencers
  • Help manage North American agency relationships and serve as day-to-day contact
  • Act as a PUMA representative at events
  • Assist in management of PR budget
  • Work closely with the North America account marketing teams to communicate account specific programming and build buzz to drive sales.
  • Collaborate with Entertainment Marketing team to support ambassador programming within the US.
  • Identify and deliver creative storytelling that connects consumers to our brand, purpose and products consistently

Your Talent

  • Bachelor’s degree in Marketing or Communication (or related field).
  • Must have 5 years of US Public Relations experience
  • Strong base of media contacts and relationships with top-tier U.S. consumer, fashion and lifestyle media with a proven record of delivering high-impact placements (specifically Sneaker media)
  • Experience and familiarity with the sporting goods, fashion, lifestyle, or consumer goods space.
  • Should have an international/global mindset.
  • Excellent communication skills, verbal and written.
  • Must be highly collaborative and have the ability to work within a cross-functional team; matrixed global organization. 
  • Domestic and/or international travel up to 15% annually.
  • Position is based in Boston but must be able to travel to the Regional Office in Westford, MA at least once per week.

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.For additional information, please contact: