Head of Retail Planning Natalia


Director, Market Research & Consumer Insights

Westford, Massachusetts, United States of America

At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture.

PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

Your Mission

  • Serve as a visionary for connecting the PUMA brand with our consumer via market analysis and insights. Capitalize on a rare opportunity to develop a function from the ground up that drives critical decision making and be a true game changer.
  • Build and evolve a clear view of PUMA’s consumer and market opportunity through internal and external data,  analytics and strategic planning
  • Apply business/industry knowledge to make feasible and brand-driving recommendations
  • Lead the development and execution of accurate consumer research design, analysis, reporting and presentation delivery. Own timelines, deliverables and regular, proactive communication of this insight.
  • As a member of the North American Strategy team, partner with Sales, Merchandising, Retail, Marketing, Finance, Business Intelligence and retail partners to deliver functional or project insight and solutions.
  • Create Market Research/Consumer Insights roadmap to facilitate analysis and insight delivery to functions across the organization
  •  Identify best research/data vendors via appropriate screening process. Manage 3rd party data usage, budgets, contracts and relationships to ensure efficiency and relevance.
  • Synthesize research findings into actionable insights
  • Perform seasonal and categorical macro and micro trend analysis and deliver reports, dashboards across org to enable decision making for multiple groups
  • Facilitate concept and product consumer testing via 3rd party services and focus groups as required
  • Manage operational aspects of the MR/CI function, including calendar management, budget management, external data facilitation and solution

Your Talent

  • Strategic thinker with passion for the industry and analysis
  • 7+ years experience leading research and/or insight projects
  • Analytical mindset with an understanding of the consumer and industry landscape
  • Experience with external/syndicated data collection and analysis. Skilled in usage of analytical tools and data manipulation.
  • Consumer goods experience, ideally in the athletic apparel or footwear space
  • Solid knowledge of Retail and/or Wholesale. Sales, Merchandising, Product and/or Retail practical experience is ideal, as this role requires translating data into digestible formats and recommendations.
  • Project management experience desired
  • Advanced experience with MS platforms (Excel, PowerPoint, Word, etc.), with expert skills in Excel and PowerBI
  • Strong interpersonal skills and the ability to think creatively when analyzing and presenting data to inspire key stakeholders
  • Exceptional analytical, communication and presentation skills along with the ability to effectively influence via cross-functional partnerships, collaborations, and relationship building. Ability to comfortably communicate with and present to executive/C-level team members
  • Ability to collect and digest diverse data sets and clearly translate them into cohesive and clear stories within presentation decks, documents and emails
  • Strong organizational and prioritization skills
  • Independent, strategic, and creative self-starter who is willing to take on additional responsibilities as necessary and think outside the box
  • Comfortable working in fast-paced and evolving environment

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.For additional information, please contact: us-hrrecruiter@puma.com

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