Marketing Manager Christina


Sr. Football PR Manager

Herzogenaurach, Germany

At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture.

PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

Your Mission

  • Lead all PR activities globally for PUMA’s Business Unit Teamsport with an emphasis on Football
  • Develop and drive PUMA’s Football PR strategy globally to shape PUMA’s image as a leading Football brand and leverage product visiblity
  • Create stories around Football and its culture and pitch to relevant media
  • Implement PR programs for key Teamsport campaigns and oversee global PR launch events internationally
  • Provide strategic guidance to other countries for program execution and media relations in these markets
  • Act as a PUMA representative at all press events
  • Drive and implement global influencer program for the Business Unit Teamsport in collaboration with other team members
  • Build strong media relations and develop an extensive network
  • Manage global PR agencies on all Teamsport efforts
  • Create media materials and press kits for Teamsport campaigns, products and other marketing activations to be distributed to regional PR teams for media distribution.

Your Talent

  • All genders are welcome to apply
  • University degree, ideally in Communications, Journalism, Marketing or Public Relations
  • At least 6 years of work experience in Public Relations/Communications with an emphasis on sports and/or consumer categories and knowledge of apparel/footwear industry 
  • Very strong verbal and editorial/writing skills in English
  • Excellent storytelling skills and news judgement
  • High affinity for Football and excellent knowledge of the European football landscape
  • Strong relationships to key Football media contacts
  • Global perspective, cultural sensitivity as well as entrepreneurial mindset
  • Well organized working style and good problem-solving skills
  • Flexible Teamplayer.

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.