Retail Store I Retail Corporate I Sales I E-commerce Team

MARKETING

MANAGER, MARKETING - SEO

Westford, Massachusetts, United States of America

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

Your Mission

  • Create, execute and track SEO strategies and KPI’s that are aligned with Ecommerce goals to drive organic growth, larger market voice, and increased search engine presence
  • Collaborate with Ecommerce, Merchandising, and Development teams on website strategy from ideation to implementation and reporting
  • Analyze and leverage customer insights and online behaviors in order to enhance overall functionality, conversion rate, and user experience  
  • Conduct technical site health analyses, competitor/industry analyses, and opportunity analyses.
  • Create and communicate on backlink opportunities, keyword tracking, and overall best practices
  • Ensure new and existing content is optimized and implement necessary research and strategy to support this
  • Implement a test and learn culture with our internal and external partners to identify insights that can be leveraged across the organization and provide actionable next steps

Your Talent

  • 5+ years of SEO specific experience, including conversion rate optimization and A/B testing
  • Bachelor’s Degree in Marketing, Communications or related field
  • Industry experience is a plus
  • Experience with keyword research/data mining tools and competitive analysis
  • Experience with Google Analytics and Google Webmaster tools
  • Brightedge, Moz, and and/or Hotjar experience is a plus

PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.For additional information, please contact: us-hrrecruiter@puma.com

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