The Manager, Marketing – CRM will manage campaigns around engaging our customer base to drive first sales, repeat sales, referrals and loyalty programs and offers. A successful candidate will be data-driven, and have experience in email (future SMS at PUMA) marketing and CRM. The position reports to the Senior Manager, Marketing – Retention.
Plan and execute email and future SMS campaigns that will enable 1:1 marketing personalization and collaborate with email marketing team on customer engagement
Manage segmentation strategy, use data and creativity to explore and test new segments, identify opportunities for A/B testing in segmentation and messaging in order to optimize and drive improvements to KPIs
Evaluate CRM marketing strategies including testing, competitive landscape and best efficient and strategic approaches
Asses and evaluate customer’s lifetime value and increase engagement with with brand
Ensure the database is segmented effectively for targeted marketing activities
Work cross functionally with Ecommerce and in-house Creative teams to assist in creating visually stunning and clickable email and future SMS marketing and loyalty campaigns and offers
Prepare materials to internally communicate business priorities and strategy for CRM efforts and help enhance the customer 360 view