Your Mission
- This role is to lead and manage PUMA SEA creative team, and to ensure that all content across retail, eCommerce, social and digital platforms aligns with PUMA Global and SEA brand voice and narratives.
- Elevate content at all channels – retail, eCommerce, wholesale, social and digital platforms
- Instagram Content – relevant local content creation
- Cost efficiency orientation
- Leading the design team to generate brand heat through key product drops and campaigns with head turning & innovative content creation, in tandem with BU Leads
- Responsible for all creative brief from eCommerce team; driving visibility of brand and products across all E-Commerce platforms, working with eCommerce appointed agencies
- Produce all Offline and Digital Content such as, In-Store Point-of-Sale / Google / FB / IG Ads, SMS & e-mailers, to support brand and performance marketing requirements
- Coordinating with Merchandising Department and BU Leads to understand which collections will be supplied at what time.
- Understanding requirements at different channels from the retail, eCommerce and sales team through ongoing analysis of root causes and opportunities to drive growth
- Actively contributing in discussions regarding the contents and launches to be done on puma.com and marketplaces along with the visuals required at the retail stores
- Assisting the Social team in deciding the timeline for the calendar of social content, owned and wholesale handles
- Produce asset plans with storyboards to visualize ideas for key campaigns and present completed ideas to internal stakeholders
- Stay on top of all trends and maintain best practices
