Your Mission
To accelerate PUMA's direct to consumer ecommerce business through analytics & business intelligence
To drive actionable insights and get ecommerce intelligence to the next level for all our direct to consumer ecommerce channels.
To create and drive the Insights & Analytics strategy in alignment with the overall E-Commerce strategy
To coordinate the development and implementation of the overall data architecture needed for the ABI Strategy
Be in charge for development and delivering reports/dashboards providing insights to the other E-Commerce teams (e.g. performance marketing and the trade teams) and stake holders (Merchandising, Global ecommerce, etc.)
To execute deep dive analysis to understand challenges & opportunities; report Management KPI’s to key stake holders
To develop marketing intelligence, modelling and AI capabilities; be accountable for offering solutions that will guide the teams in making informed decisions and constantly test hypotheses
Take the lead in interaction with the different departments to ensure the analytics solutions meet business requirement
Stay in tune with market trends & (technical) developments in the Insights & Analytics field to add value to the E-Commerce department
Responsible for training and constantly strengthening the analytics and business intelligence competence in the organisation
