To support the objective of driving profitable and sustainable market share and net sales growth within assigned Field Accounts, delivering against the budget and commercial expectations, while executing in respect to PUMA standards and qualitative objectives.
To lead and drive the sales efforts with assigned Field Accounts. Segment all field customers according to the AP blueprint and allocate resources (time, people) according to financial objectives and segmentation framework (no of visits, VM support, order intake modus etc).
To lead the identification and development of new business opportunities in the field segment. Support the development and implementation of Field Excellence Mgmt by briefing and utilizing available selling tools and technologies eg Digital Catalogue, B2B Ordering tools.
To coordinate and manage the seasonal sell-in process and Go-to Market activities with respect to distribution policies and brand initiatives.
To deliver the seasonal sell-in targets for the account(s), agree with account(s) on expected KPIs / sell-thru targets and monitor the progress. Ensure continuous monitoring of the Orderbook making sure orders are placed and converted according to agreed timelines. To seek continuous re-orders opportunities from time to time.
To forecast, track and report quantitative and qualitative performance on Field Account Performance i.e. Sales and Margin, Trade Terms, Orderbook. To monitor and report on customer and competitor performance ie market share, situation and development, sell-thru performance and ROI on key activities.