- To drive and manage all business activities in relation to the account or category function within account.
- Represent and document the interest of the account with PUMA interfaces and balance brand goals with account needs by leveraging Customer Info Deck and Customer Business Plans.
To manage and support the annual selling and activity schedule (GTM Process) for the Key Account - Strategy and business review meetings, range review and selling meetings
Support the key account team in customer segmentation and assortment planning in accordance to seasonal initiatives and brand investments.
To deliver the seasonal sell-in targets for the account(s) and category, agree with account(s) on expected KPIs / sell-thru targets and monitor the progress.
Ensure continuous monitoring of the Orderbook making sure orders are placed and converted according to agreed timelines.
To forecast, track and report quantitative and qualitative performance on Key Account Performance i.e. Sales and Margin, Trade Terms, Orderbook.
To monitor and report on customer and competitor performance ie market share and development, sell-thru performance and ROI on key activities.
To measure progress on own KPIs and ensure continuous improvement on PUMA brand and product knowledge.