KEY ACCOUNT E-COMMERCE EXECUTIVE

MAIN OBJECTIVE OF THE POSITION IS TO INCREASE E-COMM SALES IN THE KA

The profile combines digital marketing knowledge with e-comm sales knowledge.

Internal double reporting: Communications Manager & KA Manager

Integrated in the Digital Hub project.

COMMERCIAL FOCUS:

• Manages KA relationship for e-commerce channel, creating a solid referral relationship with the e-comm KA teams.
• Leads and manages the strategic agenda with the e-comm KA.
• Helps improve business processes and make us more effective in supporting our KA on digital business.

DATA FOCUS:

• Business Analysis / Data driven: Continuous analysis of e-comm KPI’s, sales results, ROI and key drivers. Stablish proper learnings and strategies based on the analysis to grow the digital business.
• Product Analysis and control in the KA e-comm: assure correct arrival, visibility and purchasing.

STRATEGIC FOCUS:

• Develop the e-comm sell in strategy together with sales accounts.
• Searches for tactical opportunities & promotions to increase sell out.
• Lead campaign and creative working with KA team. Implements the promotion, e-comm visibility and media plan on retailer’s website. Follows up and generates proper reporting.
• Deliver best shopping experience to make sure people choose and buy our brands online vs our competitors.

Education:

University degree, Business Administration or Advertising preferable.  

E-comm or Digital Marketing Postgraduate Degree is desirable.

Languages:

Spanish required.

English required.

Italian language is a plus.

Experience:

3 to 5 years of E-comm experience in consumer goods, fashion or athletic product industry. Team management or project management experience preferable.

Capabilities:

Strategic mindset

Analytical skills

Commercial skills

Communication skills

Problem Solving

Planning & Organizing