Retail Store I Retail Corporate I Sales I E-commerce Team

MARKETING

JUNIOR MANAGER, MARKETING - ECOMMERCE (EMAIL)

Westford, Massachusetts, United States of America

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

Your Mission

  • Execute PUMA North America email campaigns in HTML for mobile and desktop including coding best practice for rendering and deliverability across email clients
  • Test and optimize program elements to continuously improve KPIs (open rates, click through, and unsubscribe rates) utilizing Litmus and reach campaign objectives
  • Maintain a strategic understanding of campaign briefing and its importance to PUMA’s business by critiquing/reviewing work, proposing new ideas, and developing a concept to suit the campaign and marketing focus to ensure effective contribution to the creative and communications planning process
  • Work with a ride range of media, photography, typography, and creative designs while participating in effective brainstorming sessions to inspire and initiate creative thinking with our internal and external partners
  • Offer alternative email testing suggestions to improve future retention marketing campaigns
  • Manage, execute and update marketing, transactional, and trigger email campaigns
  • Ensure utilization of deliverability best practices and compliance of content with brand standards, privacy, spam regulation (CAN-SPAM), web accessibility/ADA, etc. and be able to educate team members and management on the best approach for the brand.
  • Develop competitive intelligence inisights and serve as technical expert for email service provider to optimize internal email reporting, targeting, and acquisition opportunities

Your Talent

  • BA/BS degree or equivalent
  • 2-3 years of relevant experience
  • Ability to edit graphics in Photoshop
  • Experience developing interactive animations
  • HTML/CSS and Javascript experience producing emails (build/QA), forms and landing pages preferably for an Email Service Provider (ESP) such as Responsys, Emarsys, Salesforce Marketing Cloud, Marketo, or Epsilon
  • Email testing including A/B testing and experience with post campaign results
  • Knowledge of emerging technologies in new media, particularly design programs such as Adobe Creative suite, Photoshop and other design applications

PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.For additional information, please contact: us-hrrecruiter@puma.com

Bitte füge einen Video- oder Bild-Slider hinzu.