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MARKETING

ASSOCIATE MANAGER, MARKETING - ECOMMERCE (EMAIL)

Westford, Massachusetts, United States of America

SPEED & SPIRIT ist, was uns bei der Arbeit motiviert. Was uns Tag für Tag antreibt. Und immer wieder inspiriert. Jeder Tag bei PUMA ist eine neue Chance. Um die Sport- und Modewelt zu begeistern. In einem Umfeld, das Sportgeschichte schreibt. Das den Teamgedanken lebt. Das Individualität, Vielfalt und Talente fördert. Und das seine Mitarbeiter ermutigt: BE DRIVEN. BE VIBRANT. BE TOGETHER. BE YOU. Klicke einfach auf ONLINE BEWERBEN und folge den Schritten zum Hochladen deiner Bewerbung.

Your Mission

  • Analyze and manage email and SMS marketing campaigns for PUMA North America including pulling and building reports, deployment calendars, concept, and code using Photoshop and HTML and lead Junior Manager to execute additional day-to-day tasks to ensure daily deadlines and business objectives are met
  • Test and optimize retention program elements to continuously improve KPIs such as open rates, click through, and unsubscribe rates creating a test and learn environment
  • Maintain a strategic understanding of campaign briefs and importance to PUMA's business to ensure effective contribution to the creative and communications planning process
  • Critique and review work against marketing briefs and propose new ideas by interpreting business needs and developing a graphical concept to suit the campaign and marketing focus estimating the time required to complete the work to produce a successful outcome
  • Lead email marketing meetings and present solutions, ideas, and concepts to cross functional teams and senior leadership
  • Measure utilization of deliverability best practices and compliance of content with brand standards, privacy, spam regulation, web accessibility, etc. and be able to educate team members and manage best approach for the brand
  • Serve as technical expert and liaison for email service provider to optimize reporting, targeting, acquisition, and retention opportunities

Your Talent

  • BA/BS degree in Business or Marketing, or equivalent experience
  • 2-3 years of experience developing and coding emails and templates
  • Ability to edit graphics in Photoshop
  • Experience executing forms and landing pages
  • HTML/CSS and Javascript background producing emails (build/QA), forms and landing pages preferably for an Email Service Provider (ESP) such as Responsys, Emarsys, Salesforce Marketing Cloud, Marketo, or Epsilon
  • Ability to demonstrate understanding of HTML and some CSS programming, Litmus, and other software, tools, and systems
  • Knowledge of emerging technologies in new media, particularly design programs such as Adobe Creative suite, Photoshop and other design applications

Zur PUMA-Gruppe gehören die Marken PUMA, Cobra Golf und stichd. Das Unternehmen vertreibt seine Produkte in über 120 Ländern und beschäftigt weltweit mehr als 14.000 Mitarbeiter. Die Firmenzentrale befindet sich in Herzogenaurach, Deutschland.

PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.For additional information, please contact: us-hrrecruiter@puma.com

WESTFORD, MASSACHUSETTS

PUMAs Büro ist umgeben von herrlicher Natur, die tolle Sportmöglichkeiten bietet. Das energiegeladene Team treibt Sport und Mode voran.

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Shape PUMA Marketing

PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!

Meet the Team