Contribute to the formulation of the annual product design plan for the product category and introduce and execute innovative design ideas, in order to achieve Business targets and product category objectives.
- Lead in execution of innovative product design development aimed at continuous design innovation and achieving set goals with the direction of the Teamhead/Creative Director
- Independently integrate product and technical developments into product design
- Ensure the quality of products' design content in order to reinforce and strengthen the brand position and generate consumer demand
- Collect market intelligence, providing all involved with accurate and up-to-date information on design trends and developments and utilizes them effectively
- Launch innovative product design ideas in line with specific product strategies
- Meet functionality requirements and innovate in order to gain competitive advantage
- Lead by example design team and coach team on the job
- Delivery of projects in line with PUMA development calendar
- Travel to factories to finalize prototypes
- Research markets for trends and inspiration
- Enter and update design information in data systems.