- Implement integrated communication plans aligned with SEA marketing seasonal initiatives and product stories. Create and implement activations and events
- Lead and implement activations/events to engage PUMA’s target audience in Indonesia to ensure brand visibility and buzz. implement brand events (Night Run, Training Clinics/ Football tournaments/Womens workshop etc)
- Media agency to ensure effective/efficient strategy for key initiatives to drive awareness/engagement. Other agencies for successful activations/events
- Develop, plan, manage and implement a brand relevant Sports Marketing portfolio of assets with national relevance for teamsport. Build and manage relationship with sports assets.
- Develop a network and build relations with key influencers in the music, dance, art, club and street fashion store industry to ensure the Brand credibility. Promote the brand’s attractiveness by connecting with early adopters and opinion-leaders with a continuous flow of product stories. Drive effective product seeding to key lifestyle influencers.
- Develop a network for Women influencers as well as developing Team Faster to build credibility and awareness for PUMA’s Womens category.
- Be in tune with latest trends as well of updated with social media strategy.
- Establish good support for Retail and Wholesale team for Indonesia.