Bring communities forward through sports. At PUMA, we know sport is one of the strongest links between people – we feel it every day. And so, we readily share our Speed and Spirit through community engagement.
That’s the motto of PUMA’s four key areas which our employees can focus on: Sports & Health, Protection of Environment, Equality & Non-discrimination, Education. These areas are not only part of PUMA’s corporate culture – they are our heritage. Thus, we are convinced they will help us to make a strong impact in the communities where PUMA is involved.
Sport and facing challenges: That’s the core of PUMA from day one. By giving others the opportunity to do sports, we give them the chance to grow on challenges and to increase their chances in life with strengthened soft skills.
For almost a year we have been supporting Morning Star, a football team which consists of pupils and graduates of orphanages in Moscow.
We provide the youths with soccer equipment and we regularly organize matches between them and PUMA Russia employees’ squad. Our relation grows also outside a pitch, as we often invite the team to the office to participate in various public talks.
Supported by PUMA, Charity Cat has recently established a partnership with Real de Indias, a Colombian non-profit institution constituted as a Football Club. Real de Indias works to educate and develop children and youths through football.
Since 2018, PUMA UK have worked with Teenage Cancer Trust, the charity providing nursing care and support for young people, so they don’t have to face cancer alone. The organization is a main partner for our “Day for Good” initiative, which allows employees to “donate” their office time to charitable volunteering.
We have organized cake sales, running events and team days. We also prepared shoe boxes filled with goodies to distribute to young people in hospitals or having treatment over the Christmas period. One team member completed the bike ride from London to Amsterdam on behalf of the institution to raise funds.
We are aware: There’s only this one Earth for all of us. As a global sports brand, we can reach people worldwide and inspire them to protect our environment. And we are proud to be an active player in bettering the quality of life today and tomorrow.
PUMA Taiwan partnered with The Society of Wilderness (SOW) and Taiwan Environmental Information Association (TEIA) to assist their local community in Yilan County and protect the Shuanglian Reservoir Wetland by restoring the area.
PUMA Argentina has carried numerous actions with “Vivienda Digna”, an institution committed for human development through access to decent housing and adequate habitat.
The team’s contribution included building several meters of sidewalks in a local neighborhood. Expect from that, PUMA employees painted both internal and external walls of houses in the area.
At PUMA, we live and breathe equality, seeing the potential of each person, their skills and background. That's why we infuse this spirit in our community engagement projects – for a sustainable and inclusive community.
At PUMA Australia facing challenges and engaging with community is what drives us. During a team-building event in our Melbourne Head Office we challenged ourselves to build bicycles for kids.
We assembled 25 bikes and donated them to children who come from struggling families. Alongside with two-wheelers, each child received a pack of PUMA gear.
PUMA North America annually hosts the Field Day Frenzy for The Boys & Girls Club of Greater Lowell, near PUMA Westford. The annual community service day for about 100 children is geared towards building teamwork and open communication.
At PUMA Ukraine, Company Day is not all about summing up annual results and setting new goals, but also about tradition of making a contribution to the community.
In 2018 the team created 50 handmade busy boards for children, which were donated by store managers to local orphanages in their cities.
The PUMA value ‘Be Together’ goes beyond our office walls. At PUMA Middle East we organized a 2-day event in the United Arab Emirates for a charity called Mission for Seafarers, which provides support to merchant crews in need around the world.
The action started with the packing of essential hygiene products, water bottles and t-shirts into 500 bags and finished with the distribution of the bags to struggling fishermen in the Emirate of Ras Al Khaimah.
Education is the greatest tool anyone can give to those in need. It empowers and is inclusive in its possibilities. So, we drive education in the communities where PUMA is involved for a sustainable future.
During a trip to Jeju Island, PUMA Korea team members painted old, faded walls of a local elementary school.
Colorful wall paintings inspired by 4 seasons of Korea were drawn for children to enjoy during their sports classes and while playing on the field. Through a beauty of mural art, we want to bring colors and smile to lives of kids.
Together with the Smile Foundation, PUMA India supports Sumangali Seva Ashram, a school for underprivileged children in Bengaluru. The goal is to enhance learning interest and abilities, while offering opportunities for holistic development.
Asia / Pacific
Established by a group of PUMA employees in 2004, Charity Cat is a non-profit organization in Germany we have close ties with and regularly collaborate with. It is run independently from PUMA, and employees have donated their free time in funding and running various charitable projects. Charity Cat works on local and international projects, and supports long-term cooperation as well as short-term work for good causes.
For instance, Charity Cat gathered donations for Mexico after the country was hit by devastating earthquakes. They joined forces with other PUMA employees in every region to collect donations and could make a significant contribution in support of the victims. One of their long-term projects is their partnership with an orphanage in Haiti, an initiative that has been on-going for more than six years, and they aim to develop it further in the future.